College of Business Administration
207 Thurmond Hall, Rock Hill, SC  29733    803/323-4280 (Phone)   803/323-3960 (Fax)   
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Dr. Cara Peters

Associate Dean & Professor
Management & Marketing Department
College of Business Administration
Winthrop University

Dr. Cara Peters holds a BA in Management from Luther College, and an MBA and PhD in Business Administration from the University of Nebraska.  She has taught Principles of Marketing, Advertising, E-commerce, Consumer Behavior, Marketing Management, and Market Research at both the graduate and undergraduate levels.  Her first teaching position was at the University of Georgia.  She then moved to the University of North Carolina-Charlotte.  She became a faculty member at Winthrop University in the Fall of 2004.  Dr. Peters has published in numerous conference proceedings and peer-reviewed journals, including the Journal of Consumer Psychology, Consumption, Markets, and Culture, and the Journal of the Academy of Marketing Science.

Dr. Peters currently teaches Promotions Management.  Please refer to the left side of this page for links to her course materials.




Rock Hill, South Carolina   29733
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