New Acquisitions & Gifts
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New Books, Videos, and Sound materials by Subject
fy2007-2008: July 1, 2007 - June 30, 2008

Management / Marketing -- Departmental Selections.
See more: Gifts | Reference titles | Library / Replacements | Departmental | Continuations | Other | All

  • Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer Armonk, N.Y. : M.E. Sharpe, c2008  General Collection  HF5826.5 .K45 2008   
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  • Are you being served? : new tools for measuring service delivery / edited by Samia Amin, Jishnu Das, Markus Goldstein Washington, DC : The World Bank, c2008  General Collection  RA399.D44 .A74 2008   
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  • Bioterrorism in medical and healthcare administration / Laure Paquette New York, N.Y. : Marcel Dekker, Inc., c2004  General Collection  RC88.9.T47 .P374 2004   
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  • Brand engagement : how employees make or break brands / Ian P. Buckingham Houndmills, Basingstoke, Hampshire [England] New York : Palgrave Macmillan, 2008  General Collection  HD69.B7 .B8316 2008   
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  • Business coaching : achieving practical results through effective engagement / Peter Shaw and Robin Linnecar Southern Gate, Chichester, UK ; Hoboken, NJ : Capstone Pub., 2007  General Collection  HD30.4 .S48 2007   
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  • By the numbers : benchmarking study on healthcare marketing, communications and strategic planning Chicago, IL : Society for Healthcare Strategy & Market Development of the American Hospital Association, c2008  General Collection  RA410.56 .B9 2008   
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  • Cases on information technology entrepreneurship / Jose Aurelio Medina-Garrido, Salustiano Martínez-Fierro, Jose Ruiz-Navarro [editors] Hershey : IGI Pub., c2008  General Collection  HC79.I55 .C365 2008   
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  • Coaching in organizations : best coaching practices from the Ken Blanchard Companies / Madeleine Homan and Linda J. Miller Hoboken, N.J. : Wiley, c2008  General Collection  HD30.4 .H66 2008   
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  • Code red : an economist explains how to revive the healthcare system without destroying it / David Dranove Princeton : Princeton University Press, c2008  General Collection  RA395.A3 .D743 2008   
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  • Corporate management, governance, and ethics best practices / S. Rao Vallabhaneni Hoboken, N.J. : Wiley, c2008  General Collection  HD31 .V3162 2008   
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  • Crisis communication : case studies in healthcare image restoration / Richard L. Johnson foreword by Robert E. Brown Marblehead, MA : Media Healthworks, HCPro, c2006  General Collection  HD59.2 .J645 2006   
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  • Critical : what we can do about the health-care crisis / Tom Daschle with Scott S. Greenberger and Jeanne M. Lambrew. New York : Thomas Dunne Books/St. Martin's Press, 2008  General Collection  RA395.A3 .D375 2008   
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  • Dalhuisen on transnational and comparative commercial, financial and trade law / Jan Dalhuisen Oxford, [England] : Hart, 2007  General Collection  K1005 .D35 2007   
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  • DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick Singapore Hoboken, NJ : John Wiley & Sons (Asia), 2008  General Collection  HF5415.1265 .W47 2008   
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  • The education of an accidental CEO : lessons learned from the trailer park to the corner office / David Novak ; with John Boswell New York : Crown Business, c2007  General Collection  TX910.5.N68 .A3 2007   
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  • The emotionally intelligent team : understanding and developing the behaviors of success / Marcia Hughes, James Bradford Terrell San Francisco : Jossey-Bass, c2007  General Collection  HD66 .H84 2007   
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  • Enduring success : what top companies do differently / Franz Bailom, Kurt Matzler and Dieter Tschemernjak translated by Matthew Stevenson and Annette Joyce Basingstoke, Hampshire [England] New York : Palgrave Macmillan, 2007  General Collection  HF5386 .B2276 2007   
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  • Entrepreneurship, cooperation and the firm : the emergence and survival of high-technology ventures in Europe / edited by Jan Ulijn, Dominique Drillon, Frank Lasch Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007  General Collection  HC240.9.H53 .E68 2007   
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  • Facilitating groups to drive change / Bettina Büchel and Ivan Moss Basingstoke [England] : Palgrave Macmillan, 2007  General Collection  HD58.8 .B785 2007   
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  • Focused operations management : achieving more with existing resources / Boaz Ronen, Shimeon Pass Hoboken, N.J. : Wiley, c2008  General Collection  HD31 .R65 2008   
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  • Freedom from oil : how the next president can end the United States' oil addiction / David Sandalow New York : McGraw-Hill, c2008  General Collection  HD9566 .S36 2008   
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  • From difficult to disturbed : understanding and managing dysfunctional employees / Laurence Miller New York : AMACOM/American Management Association, c2008  General Collection  HF5549.5.E42 .M54 2008   
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  • Giving back : connecting you, business, and community / Bert Berkley, Peter Economy Hoboken, N.J. : Wiley, c2008  General Collection  HN65 .B46 2008   
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  • Gravitational marketing : the science of attracting customers / Jimmy Vee, Travis Miller, Joel Bauer assisted by Jennifer Miller Hoboken, N.J. : John Wiley & Sons, c2008  General Collection  HF5415 .V344 2008   
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  • HIPAA [videorecording] : a guide for healthcare workers / [presented by] Medcom producer/director, Bill. R. Irwin writer, John Shannon Cypress, CA : Medcom, c2003  General Collection  KF3827.R4 H57 2003   
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  • Handbook of critical information systems research : theory and application / edited by Debra Howcroft, Eileen M. Trauth Cheltenham, UK Northampton, MA : Edward Elgar, c2005  General Collection  T58.6 .H683 2005   
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  • Handbook on decision support systems / Frada Burstein, Clyde W. Holsapple (editors) Berlin [Germany] : Springer, c2008  General Collection  HD30.213 .H35 2008   
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  • Head & heart management : managing attitudes, beliefs, behaviors and emotions at work / Adrian Furnham Basingstoke [England] New York : Palgrave Macmillan, 2008  General Collection  HD58.7 .F87 2008   
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  • Health and social justice : politics, ideology, and inequity in the distribution of disease / Richard Hofrichter, editor San Francisco [Calif.] : Jossey-Bass, c2003  General Collection  RA418 .H388 2003   
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  • Health care at risk : a critique of the consumer-driven movement / Timothy Stoltzfus Jost Durham : Duke University Press, 2007  General Collection  RA394 .J67 2007   
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  • Health care coverage determinations : an international comparative study / edited by Timothy Stoltzfus Jost Maidenhead, Berkshire [England] New York : Open University Press, 2005  General Collection  RA412 .H43 2005   
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  • Health policy analysis : an interdisciplinary approach / Curtis P. McLaughlin, Craig D. McLaughlin Sudbury, Mass. : Jones and Bartlett Publishers, c2008  General Collection  RA395.A3 .M393 2008   
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  • Health services marketing : a practitioner's guide / R.K. Thomas New York London : Springer, 2008  General Collection  RA410.56 .T46 2008   
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  • The healthcare fix : universal insurance for all Americans / Laurence J. Kotlikoff Cambridge, Mass. : MIT Press, c2007  General Collection  RA412.2 .K68 2007   
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  • Human sigma : managing the employee-customer encounter / John H. Fleming, Jim Asplund New York : Gallup Press, 2007  General Collection  HF5415.5 .F54 2007   
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  • Igniting Gen B & Gen V : the new rules of engagement for boomers, veterans, and other long- termers on the job / Nancy S. Ahlrichs Mountain View, Calif. : Davies-Black Pub., c2007  General Collection  HF5549.5.L66 .A35 2007   
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  • Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson New York : Routledge, 2008  General Collection  HF5821 .J64 2008   
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  • Information technology and small businesses : antecedents and consequences of technology adoption / Andrea Ordanini Cheltenham, England Northampton, MA : Edward Elgar, c2006  General Collection  HD30.2 .O72 2006   
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  • Innovation-driven health care : 34 key concepts for transformation / Richard L. Reece Sudbury, Mass. : Jones and Bartlett Publishers, c2007  General Collection  RA395.A3 .R374 2007   
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  • Introduction to data mining using SAS Enterprise Miner / Patricia B. Cerrito Cary, N.C. : SAS Institute, 2006  General Collection  QA76.9.D343 .C47 2006   
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  • Judgment : how winning leaders make great calls / Noel M. Tichy and Warren G. Bennis New York : Portfolio, 2007  General Collection  HD57.7 .T496 2007   
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  • Knowledge spaces / Jean-Paul Doignon, Jean-Claude Falmagne Berlin New York : Springer, c1999  General Collection  QA76.9.N38 .D65 1999   
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  • Leaders on ethics : real-world perspectives on today's business challenges / edited by John C. Knapp Westport, Conn. : Praeger, 2007  General Collection  HF5387 .L425 2007   
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  • The levity effect : why it pays to lighten up / Adrian Gostick and Scott Christopher Hoboken, N.J. : John Wiley & Sons, c2008  General Collection  HF5549.5.H85 .G67 2008   
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  • Little monsters : (de)coupling assemblages of consumption / edited. by Helene Brembeck, Karin M. Ekström, Magnus Mörck Berlin [Germany] : Lit New Brunswick : distributed in North America by Transaction Publishers, c2007  General Collection  HC79.C6 .L58 2007   
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  • Managing for stakeholders : survival, reputation, and success / R. Edward Freeman, Jeffrey S. Harrison, Andrew C. Wicks New Haven : Yale University Press, c2007  General Collection  HD31 .F752 2007   
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  • Market research handbook Chichester, West Sussex, England Hoboken, NJ. : John Wiley & Sons, c2007  General Collection  HF5415.2 .M37 2007   
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  • Marketing through search optimization : how people search and how to be found on the Web / Alex Michael and Ben Salter Amsterdam, [The Netherlands] ; Boston ; London : Butterworth-Heinemann, 2008  General Collection  HF5415.1265 .M53 2008   
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  • Mastering business negotiation : a working guide to making deals and resolving conflict / Roy J. Lewicki, Alexander Hiam San Francisco : Jossey-Bass, a John Wiley & Sons Imprint, c2006  General Collection  HD58.6 .L496 2006   
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  • Measuring health care : using data for operational, financial, and clinical improvement / Yosef D. Dlugacz San Francisco [Calif.] : Jossey-Bass, c2006  General Collection  RA395.A3 .D558 2006   
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  • Meatball sundae : is your marketing out of sync? / Seth Godin New York : Portfolio, 2007  General Collection  HF5415.13 .G564 2007   
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  • Medicare and Medicaid : critical issues and developments / Marlene C. Peltz, editor New York : Nova Science Publishers, c2007  General Collection  RA412.3 .M42723 2007   
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  • Never mind the sizzle...where's the sausage? : branding based on substance not spin / David J. Taylor Southern Gate, Chichester [England] : Capstone ; Hoboken, NJ : J. Wiley, 2007  General Collection  HD69.B7 .T39 2007   
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  • The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer London [England] Philadelphia [Pa.] : Kogan Page, 2008  General Collection  HD69.B7 .K37 2008   
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  • Organizational identity in practice / edited by Lin Lerpold... [et al.] London [England] New York : Routledge, 2007  General Collection  HD59.2 .O74 2007   
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  • Overtreated : why too much medicine is making us sicker and poorer / Shannon Brownlee New York : Bloomsbury : Distributed to the trade by Holtzbrinck Publishers, 2007  General Collection  RA395.A3 .B785 2007   
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  • Own it : the law & business guide to launching a new business through innovation, exclusivity and relevance / Jon M. Garon Durham, N.C. : Carolina Academic Press, c2007  General Collection  KF1414.3 .G27 2007   
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  • Paradox and imperatives in health care : how efficiency, effectiveness, and e-transformation can conquer waste and optimize quality / Jeffrey C. Bauer, Mark Hagland foreword by David B. Nash New York : Productivity Press, c2008  General Collection  RA971.3 .B377 2008   
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  • Partnership HR : new norms for effective recruitment, performance, and training of today's workforce / Irving H. Buchen Mountain View, Calif. : Davies-Black Pub., c2007  General Collection  HF5549 .B8734 2007   
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  • The physician manager's handbook : essential business skills for succeeding in health care / Robert J. Solomon Sudbury, Mass. : Jones and Bartlett Publishers, c2008  General Collection  RA971 .S677 2008   
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  • The Pittsburgh way to efficient healthcare : improving patient care using Toyota-based methods / Naida Grunden New York : Healthcare Performance Press, c2008  General Collection  RA981.A2 .G78 2008   
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  • Practical pricing for results / Ian Ruskin-Brown London [England] : Thorogood, c2008  General Collection  HF5416.5 .R87 2008   
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  • Preventing medication errors / Committee on Identifying and Preventing Medication Errors, Board on Health Care Services Philip Aspden ... [et al.], editors Washington, DC : National Academies Press, c2007  General Collection  RM146 .P744 2007   
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  • Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.] Amsterdam, [The Netherlands] ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008  General Collection  HF5415.153 .P7484 2008   
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  • Professional risk and working with people : decision-making in health, social care and criminal justice / David Carson and Andy Bain London [England] Philadelphia [Pa.] : Jessica Kingsley Publishers, 2008  General Collection  HD61 .C373 2008   
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  • Relevance : hitting your goals by knowing what matters / David Apgar San Francisco [Calif.] : Jossey-Bass, c2008  General Collection  HD56.25 .A64 2008   
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  • Remarkable leadership : unleashing your leadership potential one skill at a time / Kevin Eikenberry San Francisco [Calif.] : John Wiley & Sons, c2007  General Collection  BF637.L4 .E37 2007   
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  • Restoring fiscal sanity 2007 : the health spending challenge / Alice M. Rivlin and Joseph R. Antos, editors Washington, D.C. : Brookings Institution Press, c2007  General Collection  RA410.53 .R488 2007   
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  • The rise of brands / Liz Moor Oxford [England] ; New York : Berg, 2007  General Collection  HF5415.1255 .M66 2007   
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  • Sales blazers : 8 goal-shattering strategies from the world's top sales leaders / Mark Cook New York : McGraw-Hill, c2008  General Collection  HF5438.4 .C664 2008   
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  • The sales manager's success manual / Wayne M. Thomas New York : AMACOM, c2008  General Collection  HF5438.4 .T46 2008   
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  • Scorecard best practices : design, implementation, and evaluation / Raef Lawson, Toby Hatch, Denis Desroches Hoboken, N.J. : John Wiley & Sons, c2008  General Collection  HD30.28 .L392 2008   
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  • A second opinion : rescuing America's healthcare : a plan for universal coverage serving patients over profit / Arnold S. Relman New York : PublicAffairs, c2007  General Collection  RA395.A3 .R45 2007   
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  • Setting limits fairly : learning to share resources for health / Norman Daniels, James E. Sabin Oxford New York : Oxford University Press, 2008  General Collection  RA445 .D33 2008   
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  • The silence of Congress : state taxation of interstate commerce / Joseph F. Zimmerman Albany [N.Y.] : State University of New York Press, c2007  General Collection  HJ275 .Z56 2007   
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  • Stopwatch marketing : take charge of the time when your customer decides to buy / John Rosen, AnnaMaria Turano New York : Portfolio, 2008  General Collection  HF5415.13 .R636 2008   
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  • The themed space : locating culture, nation, and self / edited by Scott A. Lukas Lanham [Md.] : Lexington Books, c2007  General Collection  HT321 .T54 2007   
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  • Thriving through change : a leader's practical guide to change mastery / Elaine Biech Alexandria, Va. : ASTD Press, c2007  General Collection  HD58.8 .B514 2007   
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  • Undercover : how I went from company man to FBI spy--and exposed the worst healthcare fraud in U.S. history / John W. Schilling New York : American Management Association, c2008  General Collection  HV6698.F6 .S35 2008   
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  • WTO, globalization and China's health care system / Mei-Ling Wang, Shuo Zhang and Xiao-wan Wang Basingstoke [England] ; New York : Palgrave Macmillan, 2007  General Collection  RA395.C53 .W36 2007   
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  • Whale hunting : how to land big sales and transform your company / Tom Searcy and Barbara Weaver Smith Hoboken, N.J. : John Wiley & Sons, 2008  General Collection  HF5438.4 .S43 2008   
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  • What the customer wants you to know : how everybody needs to think differently about sales / Ram Charan New York : Portfolio, 2007  General Collection  HF5438.4 .C43 2007   
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  • When professionals have to lead : a new model for high performance / Thomas J. DeLong, John J. Gabarro, Robert J. Lees Boston, Mass. : Harvard Business School Press, c2007  General Collection  HD62.65 .D45 2007   
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  • Who killed health care? : America's $2 trillion medical problem--and the consumer-driven cure / Regina Herzlinger New York : McGraw Hill, c2007  General Collection  RA395.A3 .H475 2007   
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  • Who owns your health? : medical professionalism and the market state / Thomas Faunce Baltimore : Johns Hopkins University Press, 2008  General Collection  RA410.5 .F38 2008   
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    See more: Gifts | Reference titles | Library / Replacements | Departmental | Continuations | Other | All

    Last Updated December 01, 2010