New Acquisitions & Gifts
Older Years | Last Year | Current Year | Gifts to the Library | Dacus Online Catalog
New Books, Videos, and Sound materials by Subject
fy2006-2007: July 1, 2006 - June 30, 2007

Mass Communication: Materials obtained with departmental, library-internal, replacement, reference, continuations funds, gift funds, and items given to the library. 

  • Advertising account planning : a practical guide / Larry D. Kelley and Donald W. Jugenheimer Armonk, N.Y. : M.E. Sharpe, c2006  General Collection  HF5823 .K344 2006   
  • Air America : the playbook : what a bunch of left-wing media types have to say about a world gone right / Air America Radio David Bender ... [et al.] introduction by Al Franken with text by Jon Hotchkiss information graphics by Don Asmussen original illustrations by Dustin Amery Hostetler Emmaus, PA : Rodale New York : Melcher Media : Distributed to the Book trade by Holtzbrinck Publishers, c2006  General Collection  E902 .A428 2006   
  • American television on British screens : a story of cultural interaction / Paul Rixon Basingstoke [England] New York : Palgrave Macmillian, 2006  General Collection  PN1992.3.G7 .R59 2006   
  • Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico Mahwah, N.J. : Lawrence Erlbaum, 2005  General Collection  P93 .R54 2005   
  • Assertive communication skills for professionals [sound recording] : how to communicate powerfully, in a style that's comfortable for you / Carol Price Shawnee Mission, KS : CareerTrack, p1994  General Collection  BF575.A85 .P75 1994   
  • Blog! : how the newest media revolution is changing politics, business, and culture / David Kline and Dan Burnstein contributing editors, Arne J. de Keijzer and Paul Berger New York : CDS Books, c2005  General Collection  TK5105.8884 .K55 2005   
  • Blogosphere : the new political arena / Michael Keren Lanham, MD : Lexington Books, 2006  General Collection  TK5105.888 .K475 2006   
  • Bloodthirsty bitches and pious pimps of power : the rise and risks of the new conservative hate culture / Gerry Spence New York : St. Martin's Press, 2006  General Collection  PN1992.4.A2 .S66 2006  Gift Of: Bob Gorman
  • Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu [translated by Anglia Translations] London Philadelphia : Kogan Page, 2006  General Collection  HF5415.15 .L445 2006   
  • Branding logos & marks : elements of branding design Kanagawa, Japan : ICO Co., 2005  Reference   NC1002.L63 .B75 2005   
  • Brands : meaning and value in media culture / Adam Arvidsson London [England] New York : Routledge, 2006  General Collection  HD69.B7 .A78 2005   
  • Broadcasts from the Blitz : how Edward R. Murrow helped lead America into war / Philip Seib Washington, D.C. : Potomac Books, c2006  General Collection  D799.U6 .S45 2006   
  • Business basics [videorecording] : advertising tactics / Teacher's Video Company producers, Valerie Coelho, Kieran Hurt director, Kieran Hurt writers, Mark Garrigan ... [et al.]. Tempe, Ariz. : Sunburst Visual Media, c2001.  General Collection  HF5837 .B87 2001   
  • Children and television : fifty years of research / edited by Norma Pecora, John P. Murray, Ellen Ann Wartella Mahwah, N.J. : Lawrence Erlbaum, 2007  General Collection  HQ784.T4 .C45 2007   
  • The Columbia guide to online style / Janice R. Walker and Todd Taylor New York : Columbia University Press, c2006  Reference   PN171.F56 .W35 2006   
  • Communicating science : a practical guide / Pierre Laszlo Berlin New York : Springer, 2006  General Collection  Q223 .L37 2006   
  • Communication & organizational culture : a key to understanding work experiences / Joann Keyton Thousand Oaks, Calif. : Sage Publications, c2005  General Collection  HD58.7 .K49 2005   
  • A companion to television / edited by Janet Wasko Malden, MA : Blackwell Pub., c2005  General Collection  PN1992.5 .C615 2005   
  • Comparing media from around the world / Robert McKenzie with contributions by Ian Weber and Nabil Dajani Boston [Mass.] : Pearson/Allyn and Bacon, c2006  General Collection  P90 .M254 2006   
  • The contemporary television series / edited by Michael Hammond and Lucy Mazdon Edinburgh, [Scotland] : Edinburgh University Press, c2005  General Collection  PN1992.8.S4 .C58 2005   
  • Convergence culture : where old and new media collide / Henry Jenkins New York : New York University Press, c2006  General Collection  P94.65.U6 .J46 2006   
  • The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly New York : Henry Holt, 2005  General Collection  HF5825 .B55 2005   
  • Covering violence : a guide to ethical reporting about victims and trauma / Roger Simpson and William Coté journalist profiles by John Harris and Migael Scherer New York : Columbia University Press, c2006  General Collection  PN4784.D57 .C68 2006   
  • Cultivating picturacy : visual art and verbal interventions / James A. W. Heffernan Waco, Tex. : Baylor University Press, c2006  General Collection  P93.5 .H44 2006   
  • The daytime serials of television, 1946-1960 / Jim Cox Jefferson, N.C. : McFarland, c2006  General Collection  PN1992.8.S4 .C69 2006   
  • Digital journalism : emerging media and the changing horizons of journalism / edited by Kevin Kawamoto Lanham, Md. : Rowman & Littlefield, c2003  General Collection  PN4833 .D55 2003   
  • Disability and the media : prescriptions for change / Charles A. Riley II Hanover, NH : University Press of New England, c2005  General Collection  HV1553 .R49 2005   
  • Dispatches from the edge : a memoir of war, disasters, and survival / Anderson Cooper New York, NY : HarperCollins Publishers, c2006  General Collection  PN4874.C683 .A3 2006   
  • Drawn to television : prime-time animation from the Flintstones to Family guy / M. Keith Booker Westport, Conn. : Praeger, 2006  General Collection  PN1992.8.A59 .B66 2006   
  • Effective crisis communication : moving from crisis to opportunity / Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger Thousand Oaks [Calif.] : SAGE Publications, c2007  General Collection  HD49 .U44 2007   
  • The encyclopaedic dictionary of marketing / Kaleem Mohammed Khan, Mohammed Naved Khan New Delhi Thousand Oaks, Calif. : Response Books, 2006  Reference   HF5412 .K43 2006  Gift of the Friends of Dacus Library donated by: Marilyn Sarow in memory of Marlene Alitt 2006.
  • Encyclopedia of media and politics / edited by Todd M. Schaefer, Thomas A. Birkland Washington, D.C. : CQ Press, c2007  Reference   P95.82.U6 .E47 2007  Gift of Dacus Library donated by: Donald G. and Judith W. Alpin 2006.
  • Encyclopedia of religion, communication, and media / Daniel A. Stout, editor New York : Routledge, 2006  Reference   P94 .E48 2006  Gift of the Friends of Dacus Library donated by: Clarence and Lynn Hornsby in memory of Delane Baucom 2006.
  • The entertainment industry / Michael J. Haupert Westport, Conn. : Greenwood Press, 2006  General Collection  PN2266 .H38 2006   
  • Environmental communication and the public sphere / Robert Cox Thousand Oaks [Calif.] : Sage Publications, c2006  General Collection  GE25 .C69 2006   
  • First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon / Darren Rovell New York, NY : American Management Association, c2006  General Collection  HD9348.U54 .G38 2006   
  • From daytime to primetime : the history of American television programs / James Roman Westport, Conn. : Greenwood Press, 2005  General Collection  PN1992.3.U5 .R64 2005   
  • The future of excellence in public relations and communication management : challenges for the next generation / edited by Elizabeth L. Toth Mahwah, N.J. : Erlbaum, 2007  General Collection  HD59 .F827 2007   
  • Gaining influence in public relations : the role of resistance in practice / Bruce K. Berger, Bryan H. Reber Mahwah, N.J. : Lawrence Erlbaum Publishers, 2006  General Collection  HM1221 .B47 2006   
  • Global Hollywood 2 / Toby Miller ... [et al.] London [England] : BFI Publishing, 2005  General Collection  PN1993.5.U65 .G556 2005   
  • God hates fags : the rhetorics of religious violence / Michael Cobb New York : New York University Press, c2006  General Collection  BR115.H6 .C63 2006   
  • How real is reality TV? : essays on representation and truth / edited by David S. Escoffery Jefferson, N.C. : McFarland & Co., c2006  General Collection  PN1992.8.R43 .H69 2006   
  • How the American media packaged lynching (1850-1940) : constructing the meaning of social events / Ira Wasserman Lewiston, N.Y. : Edwin Mellen Press, c2006  General Collection  PN4888.L96 .W37 2006   
  • The human voice : how this extraordinary instrument reveals essential clues about who we are / Anne Karpf New York : Bloomsbury Pub. : Distributed to the trade by Holtzbrinck, 2006  General Collection  PN4162 .K285 2006   
  • The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership / Tamara L. Gillis, editor San Francisco [Calif.] : Jossey-Bass, c2006  General Collection  HD30.36.U5 .I25 2006   
  • The idea of a free press : the Enlightenment and its unruly legacy / David A. Copeland foreword by Daniel Schorr Evanston, Ill. : Northwestern University Press, 2006  General Collection  PN4748.G7 .C59 2006   
  • Immigration, diversity, and broadcasting in the United States, 1990-2001 / Vibert C. Cambridge Athens : Ohio University Press, c2005  General Collection  PN1990.9.E74 .C36 2005   
  • Japanland [videorecording] / Firelight Productions, Inc. written, produced and directed by Karin Muller. [New South Wales, Australia ] Firelight Productions, Inc. 2006.  General Collection  DS810 .J37 2006   
  • Knightfall : Knight Ridder and how the erosion of newspaper journalism is putting democracy at risk / Davis Merritt New York, N.Y. : AMACOM--American Management Association, c2005  General Collection  PN4888.P6 .M38 2005   
  • Legal and ethical restraints on public relations / Karla K. Gower Prospect Heights, Ill. : Waveland Press, c2003  General Collection  HM1221 .G69 2003   
  • A life in writing : the story of an American journalist / Charles Champlin Syracuse, N.Y. : Syracuse University Press, 2006  General Collection  PN4874.C43 .A3 2006   
  • Listening beyond the echoes : media, ethics, and agency in an uncertain world / Nick Couldry Boulder, Colo. : Paradigm Publishers, c2006  General Collection  P94.6 .C687 2006   
  • The making of Arab news / Noha Mellor Lanham, MD : Rowman & Littlefield Publishers, c2005  General Collection  PN4731 .M398 2005   
  • The man who invented Fidel : Cuba, Castro, and Herbert L. Matthews of The New York times / Anthony DePalma New York : Public Affairs, c2006  General Collection  PN4874.M4836 .D47 2006   
  • Mass media effects research : advances through meta-analysis / edited by Raymond W. Preiss ... [et al.] Mahwah, N.J. : L. Erlbaum Associates, c2007  General Collection  HM1206 .M374 2007   
  • Media reception studies / Janet Staiger New York : New York University Press, c2005  General Collection  P96.A83 .S73 2005   
  • The military and the press : an uneasy truce / Michael S. Sweeney foreword by Roy Gutman Evanston, Ill. : Medill School of Journalism, Northwestern University Press, 2006  General Collection  PN4784.W37 .S94 2006   
  • The modern presidency / James P. Pfiffner Belmont, CA : Thomson Wadsworth, c2005  General Collection  JK511 .P47 2005  Gift from Dr. Karen Kedrowski
  • The National police gazette and the making of the modern American man, 1879-1906 / Guy Reel New York : Palgrave Macmillan, 2006  General Collection  HQ1090.3 .R44 2006  The Author is a Winthrop Professor
  • The news about the news : American journalism in peril / Leonard Downie, Jr. and Robert G. Kaiser New York : Vintage Books, c2002  General Collection  PN4855 .D64 2002   
  • Newsrooms in conflict : journalism and the democratization of Mexico / Sallie Hughes Pittsburgh, PA : University of Pittsburgh Press, c2006  General Collection  PN4974.P6 .H84 2006   
  • The nightly news nightmare : television's coverage of U.S. presidential elections, 1988-2004 / Stephen J. Farnsworth and S. Robert Lichter Lanham : Rowman & Littlefield Publishers, c2007  General Collection  PN4888.P6 .F37 2007   
  • Our faith in evil : melodrama and the effects of entertainment violence / Gregory Desilet Jefferson, N.C. : McFarland, c2006  General Collection  PN1995.9.V5 .D47 2006   
  • Pages from the past : history and memory in American magazines / Carolyn Kitch Chapel Hill, NC : University of North Carolina Press, c2005  General Collection  PN4877 .K58 2005   
  • Play between worlds : exploring online game culture / T.L. Taylor Cambridge, Mass. : MIT Press, c2006  General Collection  GV1469.17.S63 .T38 2006   
  • Politicians and rhetoric : the persuasive power of metaphor / Jonathan Charteris-Black Houndmills, Basingstoke, Hampshire, [England] ; New York : Palgrave Macmillan, 2005  General Collection  P301.5.M48 .C486 2005   
  • Polling and the public : what every citizen should know / Herbert Asher Washington, D.C. : CQ Press, c2001  General Collection  HM1236 .A75 2001  Gift from Dr. Karen Kedrowski
  • Positioning [videorecording] : how advertising shapes perception / Learning Seed Lake Zurich, Ill. : Learning Seed, c2004  General Collection  HF5827.2 .P67 2004   
  • Psychology of entertainment / edited by Jennings Bryant, Peter Vorderer Mahway, N.J. : Lawrence Erlbaum, 2006  General Collection  PN1590.P76 .P79 2006   
  • Public relations : critical debates and contemporary practice / edited by Jacquie L'Etang and Magda Pieczka Mahwah, N.J. : Lawrence Erlbaum Associates, 2006  General Collection  HM1221 .P765 2006   
  • Public relations theory II / edited by Carl Botan and Vincent Hazleton Mahwah, N.J. : Lawrence Erlbaum Associates, 2006  General Collection  HM1221 .P825 2006   
  • The queer encyclopedia of film & television / Claude J. Summers, Editor San Francisco : Cleis Press, c2005  Reference   PN1590.G39 .Q44 2005   
  • The race beat : the press, the civil rights struggle, and the awakening of a nation / Gene Roberts and Hank Klibanoff New York : Knopf, 2006  General Collection  PN4888.R3 .R63 2006   
  • Reading like a writer : a guide for people who love books and for those who want to write them / Francine Prose New York : HarperCollins Publishers, c2006  General Collection  PE1408 .P774 2006   
  • Reading the Sopranos : hit TV from HBO / edited by David Lavery London, [England] ; New York : I.B. Tauris ; New York : Distributed in the United States and Canada by Palgrave Macmillan, 2006  General Collection  PN1992.77.S66 .R43 2006   
  • Reality television / Richard M. Huff Westport, Conn. : Praeger Publishers, 2006  General Collection  PN1992.8.R43 .H84 2006   
  • Rhetorics of display / edited by Lawrence J. Prelli Columbia, S.C. : University of South Carolina Press, c2006  General Collection  P93.5 .R49 2006   
  • Roll over Adorno : critical theory, popular culture, audiovisual media / Robert Miklitsch Albany : State University of New York Press, c2006  General Collection  PN1992.6 .M49 2006   
  • Rules of the game : quiz shows and American culture / Olaf Hoerschelmann Albany : State University of New York Press, c2006  General Collection  PN1992.8.Q5 .H64 2006   
  • Shaping information : the rhetoric of visual conventions / Charles Kostelnick and Michael Hassett Carbondale [Ill.] : Southern Illinois University Press, c2003  General Collection  P93.5 .K67 2003   
  • Speaking the lower frequencies : students and media literacy / Walter R. Jacobs Albany : State University of New York Press, c2005  General Collection  P96.M42 .U585 2005   
  • Stories at work : using stories to improve communication and build relationships / Terrence L. Gargiulo Westport, Conn. : Praeger Publishers, 2006  General Collection  HD30.3 .G36 2006   
  • The techniques of the television commercial [videorecording] / produced and narrated by Laurence Jankowski. Lakewood, Co. : Instructional Video, c2005.  General Collection  HF6146.T42 .T43 2005   
  • This is DNN [videorecording] / Clear Glass Productions written & produced by Bart Ely directed & edited by Bruce Wittman [Southern Pines, NC] : Clear Glass Productions, c2006  General Collection  PN1995.9.P32 T55 2006  Gift From: Clear Glass Productions
  • Transforming conflict : communication and ethnopolitical conflict / Donald G. Ellis Lanham, Md. : Rowman & Littlefield, c2006  General Collection  HM1121 .E55 2006   
  • Unleashing the power of PR : a contrarian's guide to marketing and communication / Mark Weiner San Francisco [Calif.] : Jossey-Bass, c2006  General Collection  HD59 .W37 2006   
  • Unnatural disaster : the nation on Hurricane Katrina / edited by Betsy Reed introduction by Adolph Reed New York, N.Y. : Nation Books, c2006  General Collection  HV636 2005.G85 .U66 2006   
  • The war in Iraq and why the media failed us / David Dadge foreword by Danny Schechter Westport, Conn. : Praeger Publishers, 2006  General Collection  P96.I732 .U635 2006   
  • Warheads : cable news and the fog of war / Kenneth Allard Annapolis, Md. : Naval Institute Press, c2006  General Collection  PN4888.T4 .A38 2006   
  • Washington and the world : 2001-2005 / Llewellyn King Lanham, [Md.] : University Press Of America, c2006  General Collection  TJ163.13 .K46 2006   
  • Watching daytime soap operas : the power of pleasure / Louise Spence Middletown, CT : Wesleyan University Press, c2005  General Collection  PN1992.8.S4 .S64 2005   
  • We the media : grassroots journalism by the people, for the people / Dan Gillmor Sebastopol, CA : O'Reilly, 2006  General Collection  PN4784.O62 .G55 2006   
  • Women and media : a critical introduction / Carolyn M. Byerly and Karen Ross Malden, MA : Blackwell Pub., 2006  General Collection  P94.5.W65 .B94 2006   
  • Last Updated December 01, 2010