New Acquisitions & Gifts
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New Books, Videos, and Sound materials by Subject
fy2004-2005: July 1, 2004 - June 30, 2005

Management / Marketing: Materials obtained with departmental, library-internal, replacement, reference, continuations funds, gift funds, and items given to the library. 

  • The 7 hidden reasons employees leave : how to recognize the subtle signs and act before it's too late / Leigh Branham. New York : American Management Association, c2005.  General Collection  HF5549.5.T8 .B7 2005   
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  • 101 activities for teaching creativity and problem solving / Arthur VanGundy. San Francisco : Pfeiffer, A Wiley Imprint, c2005.  General Collection  HD53 .V357 2005   
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  • Alliances, coalitions and partnerships : building collaborative organizations / Joan M. Roberts. Gabriola Island, BC : New Society Publishers, c2004.  General Collection  HD69.S8 .R62 2004   
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  • American mania : when more is not enough / Peter C. Whybrow. New York : W.W. Norton, c2005.  General Collection  HN90.M6 .W55 2005   
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  • Anatomy of a business plan : a step-by-step guide to building a business and securing your company's future / Linda Pinson. Chicago, IL : Dearborn Trade Publishing, c2005.  General Collection  HD30.28 .P5 2005   
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  • The baby boom : Americans born 1946 to 1964 / by Cheryl Russell Ithaca, N.Y. : New Strategist Publications, c2004  Reference  HN60 .R877 2004   
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  • Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski. Boston, Mass. : Harvard Business School Press, c2005.  General Collection  HF5415.5 .R393 2005   
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  • Best practices in leadership development and organization change : how the best companies ensure meaningful change and sustainable leadership / Louis Carter, David Ulrich, Marshall Goldsmith, editors. San Francisco : Pfeiffer, c2005.  General Collection  HD57.7 .B476 2005   
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  • The betrayal of work : how low-wage jobs fail 30 million Americans and their families / Beth Shulman. New York : New Press, c2003.  General Collection  HD4975 .S46 2003   
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  • The black O : racism and redemption in an American corporate empire / Steve Watkins. Athens : University of Georgia Press, c1997.  General Collection  HD8081.A65 .W38 1997  Gift From: Publisher
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  • Brain tattoos : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong New York : AMACOM, c2005  General Collection  HD69.B7 .P64 2005   
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  • Brand sense : build powerful brands through touch, taste, smell, sight and sound / Martin Lindstrom ; foreword by Philip Kotler New York : Free Press, c2005  General Collection  HD69.B7 .L548 2005   
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  • Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart San Francisco, CA : Berrett-Koehler, c2004  General Collection  HF5415.5 .B3667 2004   
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  • Brands : the logos of the global economy / Celia Lury London [England] ; New York : Routledge, 2004  General Collection  HD69.B7 .L87 2004   
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  • Brandscendence : three essential elements of enduring brands / Kevin A. Clark Chicago, IL : Dearborn Trade Pub., c2004  General Collection  HD69.B7 .C53 2004   
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  • Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw New York : J. Wiley, c1995  General Collection  HD69.B7 .U67 1995   
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  • Building global biobrands : taking biotechnology to market / Françoise Simon, Philip Kotler ; foreword by Kevin Sharer. New York : Free Press, c2003.  General Collection  HD9999.B442 .S56 2003   
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  • The business of brands / by Jon Miller & David Muir Chichester [England] ; Hoboken, NJ : Wiley, c2004  General Collection  HD69.B7 .M55 2004   
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  • Business plan example / by Kris Solie-Johnson. Minneapolis, Minn. : American Institute of Small Business, c2003.  General Collection  HD30.28 .S65 2003   
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  • Business process outsourcing : the competitive advantage / Rick L. Click, Thomas N. Duening. Hoboken, N.J. : John Wiley & Sons, c2005.  General Collection  HD2365 .C48 2005   
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  • The CRM handbook : a business guide to customer relationship management / Jill Dyché. Boston : Addison Wesley, c2002.  General Collection  HF5415.5 .D93 2002   
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  • The changing consumer : markets and meanings / edited by Steven Miles, Alison Anderson and Kevin Meethan London[England] ; New York : Routledge, c2002  General Collection  HC79.C6 .C493 2002   
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  • Changing minds : the art and science of changing our own and other peoples minds / Howard Gardner' Boston, Mass. : Harvard Business School Press, 2004  General Collection  BF637.C4 .G37 2004   
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  • China streetsmart : what you must know to be effective and profitable in China / John L. Chan Singapore ; New York : Pearson/Prentice Hall, 2003  General Collection  HF5386 .C43 2003   
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  • The coaching manager : developing top talent in business / James M. Hunt, Joseph R. Weintraub Thousand Oaks, Calif. : Sage Publications, c2002  General Collection  HF5385 .H86 2002   
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  • Collaboration : Japanese agents and local elites in wartime China / Timothy Brook. Cambridge, Mass. : Harvard University Press, 2005.  General Collection  DS777.533.C64 .B76 2005   
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  • The coming North American rail mergers / by Clinton H. Whitehurst and Richard L. Clarke [Clemson, S.C.] : Strom Thurmond Institute, [2004]  General Collection; another version online  HE2757 .W45 2004  This title was received on South Carolina Government Document depository program at no charge
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  • Communicating in groups and teams : sharing leadership / Gay Lumsden, Donald Lumsden Belmont, CA : Thomson/Wadsworth, c2004  General Collection  HD30.3 .L86 2004  Gift Of: Dr. Louis Russo
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  • Communication for a global society / editor, James Calvert Scott Reston, VA : National Business Education Association, c2005  General Collection  HF5718 .C66 2005  This title came at no charge with an existing journal subscription
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  • Compensating the sales force / David J. Cichelli. New York : McGraw Hill, c2004.  General Collection  HF5439.7 .C53 2004   
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  • Congressional districts in the 2000s : a portrait of America. Washington, D.C. : CQ Press, c2003.  Reference  JK1341 .C65 2003   
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  • Consumer value : a framework for analysis and research / edited by Morris B. Holbrook. London ; New York : Routledge, 1999.  General Collection  HF5415.32 .C6593 1999   
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  • Consuming people : from political economy to theaters of consumption / A. Fuat Firat and Nikhilesh Dholakia London [England] ; New York : Routledge, 2003  General Collection  HC79.C6 .F57 2003   
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  • Corporate denial : confronting the world's most damaging business taboo / Will Murray. Chichester, [England] : Capstone, 2004.  General Collection  HD31 .M87 2004   
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  • Corporate environmentalism and public policy / Thomas P. Lyon and John W. Maxwell Cambridge [England] ; New York : Cambridge University Press, c2004  General Collection  HD30.255 .L96 2004   
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  • Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee. Hoboken, N.J. : Wiley, c2005.  General Collection  HD60 .K67 2005   
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  • The corporate transformation of health care : can the public interest still be served? / John P. Geyman New York, NY : Springer Pub. Co., c2004  General Collection  R728.2 .G49 2004   
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  • Counterproductive work behavior : investigations of actors and targets / edited by Suzy Fox and Paul E. Spector Washington, DC : American Psychological Association, c2005  General Collection  HF5548.5.E43 .C68 2005   
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  • Critical condition : how health care in America became big business--and bad medicine / Donald L. Barlett and James B. Steele New York : Doubleday, 2004  General Collection  RA410.53 .B37 2004   
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  • Culture and competence : contexts of life success / edited by Robert J. Sternberg and Elena L. Grigorenko Washington, DC : American Psychological Association, c2004  General Collection  BF311 .C845 2004   
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  • Current issues and development in hospitality and tourism satisfaction / John A. Williams, Muzaffer Uysal, editors Binghamton, NY : Haworth Hospitality Press, c2003  General Collection  TX911 .C83 2003   
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  • Decision support systems : concepts and resources for managers / Daniel J. Power. Westport, Conn. : Quorum Books, 2002.  General Collection  HD30.213 .P69 2002   
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  • Developing strategies for international business : the WRAP process / J. Angus Gillon and Lynne Pearson. Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.  General Collection  HF1416 .G545 2004   
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  • Dictionary of marketing communications / Norman A. Govoni Thousand Oaks, Calif. : Sage, c2004  Reference  HF5412 .G68 2004  Gift of the Friends of Dacus Library Donated by Marilyn and Roger Sarow 2004-2005
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  • Diet for a dead planet : how the food industry is killing us / Christopher D. Cook New York : New Press : Distributed by W.W. Norton & Co., c2004  General Collection  HD9000.9.A1 .C65 2004   
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  • Directory of international direct and e-marketing : a country-by-country sourcebook of providers, legislation and data / consultant editor, Roderick Millar. London [England] ; Sterling, VA : Kogan Page, 2003.  Reference  HF5415.126 .H36 2003   
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  • Doing business in the new China : a handbook and guide / Birgit Zinzius. Westport, Conn. : Praeger, 2004.  Reference  HG5784 .Z56 2004   
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  • Doing business in the new Latin America : a guide to cultures, practices, and opportunities / Thomas H. Becker. Westport, Conn. : Praeger, 2004.  Reference  HF3230.5.Z5 .B43 2004   
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  • Doing business with Croatia / Marat Terterov, Visnja Bojanic, consultant editors London [England] ; Sterling, VA : Kogan Page, c2004  Reference  HF3738.Z6 .D65 2004   
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  • Doing business with Jordan / consultant editors, Philip Dew, Jonathan Wallace, series editor, Anthony Shoult ; special foreword from King Abdullah II London [England] ; Sterling, VA : Kogan Page, 2004  Reference  HC415.26 .D65 2004   
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  • Doing business with Kazakhstan / consultant editor Marat Terterov. London [England] ; Sterling, VA : Kogan Page, c2004.  Reference  HF3770.23.Z5 .D65 2004   
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  • Doing business with the Republic of Cyprus / consultant editor, Philip Dew London [England] ; Sterling, VA : Kogan Page, c2004  Reference  HF3757.Z6 .D65 2004   
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  • Doing research projects in marketing, management and consumer research / Chris Hackley London [England] ; New York : Routledge, 2003  General Collection  HD30.4 .H28 2003   
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  • The dumbest moments in business history : useless products, ruinous deals, clueless bosses, and other signs of unintelligent life in the workplace / Adam Horowitz and the editors of Business 2.0 ; compiled by Mark Athitakis and Mark Lasswell New York : Portfolio, 2004  General Collection  HD31 .H6497 2004   
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  • E-business essentials / edited by Nick Bontis. Greenwich, Conn. : Information Age Pub., c2004.  General Collection  HF5548.32 .E17376 2004   
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  • E-commerce usability : tools and techniques to perfect the on-line experience / David Travis London [England] ; New York : Taylor & Francis, 2003  General Collection  TK5105.888 .T73 2003   
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  • e-Human resources management : managing knowledge people / [edited by] Teresa Torres-Coronas, Mario Arias-Oliva. Hershey, PA : Idea Group Pub., c2005.  General Collection  HF5549 .E14 2005   
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  • Early warning : using competitive intelligence to anticipate market shifts, control risk, and create powerful strategies / Ben Gilad. New York : AMACOM, c2004.  General Collection  HD61 .G533 2004   
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  • Economics of health care financing : the visible hand / Cam Donaldson and Karen Gerard ; with Stephen Jan, Craig Mitton, and Virginia Wiseman. Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2005.  General Collection  RA410 .D66 2005   
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  • The economics of retailing and distribution / Roger R. Betancourt. Cheltenham, UK ; Northhampton, Mass. : Edward Elgar, c2004.  General Collection  HF5429 .B467 2004   
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  • Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo Mason, Ohio : Thomson/South-Western, c2004  General Collection  HF5415.1265 .R44 2004   
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  • Electronic monitoring in the workplace : controversies and solutions / [edited by] John Weckert. Hershey, PA : Idea Group Pub., c2005.  General Collection  HF5549.5.E37 .E433 2005   
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  • Encyclopedia of American business / general editor, W. Davis Folsom ; associate editor, Rick Boulware. New York : Facts On File, 2004.  Reference  HF1001 .E463 2004   
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  • Encyclopedia of American industries / Lynn M. Pearce, editor Detroit, Mich. : Thomson/Gale, c2005  Reference  HC102 .E53 2005   
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  • Encyclopedia of American women in business : from colonial times to the present / Carol H. Krisman Westport, Conn. : Greenwood Press, 2005  Reference  HD6054.4.U6 .K753 2004  Gift of the Friends of Dacus Library Donated by Gale Teaster 2004-2005 (Vol. 1) and Donated by Sally Archer in Honor of Earnest R. Archer 2004-2005 (Vol. 2)
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  • Encyclopedia of health care management / editor, Michael J. Stahl. Thousand Oaks, Calif. : Sage Publications, c2004.  Reference  RA971 .E52 2004   
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  • Encyclopedia of white-collar and corporate crime / general editor, Lawrence M. Salinger Thousand Oaks, CA : Sage Publications, c2005  Reference  HV6768 .E63 2005   
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  • Ethics : the heart of leadership / edited by Joanne B. Ciulla ; foreword by James MacGregor Burns. Westport, Conn. : Praeger, 2004.  General Collection  HF5387 .E875 2004   
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  • Ethics in health services management / by Kurt Darr. Baltimore : Health Professions Press, c2005.  General Collection  RA394 .D35 2005   
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  • The executive guide to information security : threats, challenges, and solutions / Mark Egan with Tim Mather. Harlow : Addison-Wesley, 2004.  General Collection  QA76.9.A25 .E94 2004   
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  • Exports, foreign direct investment, and economic development in China / Xiaolan Fu New York : Palgrave Macmillan, 2004  General Collection  HF3834 .F82 2004   
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  • Falling through the safety net : Americans without health insurance / John Geyman Monroe, ME : Common Courage Press, c2005  General Collection  RA413.7.U53 .G49 2005   
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  • Fashion and textiles : an overview / Colin Gale and Jasbir Kaur New York : Berg, 2004  General Collection  HD9940.A2 .G35 2004   
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  • Fearless change : patterns for introducing new ideas / Mary Lynn Manns, Linda Rising Boston, MA : Addison-Wesley, c2005  General Collection  HD58.8 .M36 2005   
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  • Finding money for your small business / by Max Fallek & Kris Solie-Johnson. Minneapolis, MN : American Institute of Small Business, c2003.  General Collection  HG4027.7 .F34 2003   
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  • Following the money : the Enron failure and the state of corporate disclosure / George Benston ... [et al.] Washington, D.C. : AEI-Brookings Joint Center for Regulatory Studies, c2003.  General Collection  HF5658 .F65 2003   
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  • Food wars : the global battle for mouths, minds and markets / Tim Lang and Michael Heasman. London [England] ; Sterling, VA : Earthscan, 2004.  General Collection  TX359 .L36 2004   
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  • French beans and food scares : culture and commerce in an anxious age / Susanne Freidberg Oxford [England] ; New York : Oxford University Press, 2004  General Collection  HD9011.7.E5 .F74 2004   
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  • The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo. Chicago, Ill. : McGraw-Hill, 2003.  General Collection  HF5821 .C32 2003   
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  • Generation X : Americans born 1965 to 1976 / by the New Strategist editors. Ithaca, N.Y. : New Strategist Publications, c2004.  Reference  HC110.C6 .G46 2004   
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  • Get your ship together : how great leaders inspire ownership from the keel up / D. Michael Abrashoff. New York : Portfolio, 2005, c2004.  General Collection  VB203 .A635 2005   
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  • Go it alone! : the secret to building a successful business on your own / Bruce Judson. New York, NY : HarperBusiness, c2004.  General Collection  HD62.5 .J83 2004   
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  • The good fight : declare your independence & close the democracy gap / Ralph Nader New York : ReganBooks, c2004  General Collection  E905 .N33 2004   
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  • Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably / Lawrence G. Friedman Oxford [England] ; Boston [Mass.] : Butterworth-Heinemann, 2002  General Collection  HF5415 .F82 2002   
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  • The guerrilla marketing handbook / Jay Conrad Levinson and Seth Godin Boston, Mass. : Houghton Mifflin, 1994  General Collection  HF5415 .L4765 1994   
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  • Hard won wisdom : more than 50 extraordinary women mentor you to find self-awareness, perspective and balance / Fawn Germer New York : Berkley Pub. Group, c2001  General Collection  HQ1221 .G43 2001b   
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  • Hardball : are you playing to play or playing to win? / George Stalk, Rob Lachenauer, with John Butman Boston, Mass. : Harvard Business School Press, c2004  General Collection  HF5386 .S776 2004   
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  • Harvard business review on customer relationship management Boston, Mass. : Harvard Business School Press, 2001  General Collection  HF5414.5 .H37 2001   
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  • Health policy and the uninsured / edited by Catherine G. McLaughlin Washington, D.C. : Urban Institute Press, c2004  General Collection  RA413.7.U53 .H434 2004   
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  • Health policy for health care professionals / Peter L. Bradshaw and Gwendolen Bradshaw. London,[England] ; Thousand Oaks : SAGE, 2004.  General Collection  RA395.G6 .B73 2004   
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  • Healthcare reform in America : a reference handbook / Jennie Jacobs Kronenfeld and Michael R. Kronenfeld Santa Barbara, Calif. : ABC-CLIO, c2004  Reference  RA395.A3 .K7593 2004  Gift of the Friends of Dacus Library Donated by Dr. Polly Ford in Honor of Dr. Allen Edwards 2004-2005
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  • Hetty : the genius and madness of America's first female tycoon / Charles Slack. New York : ECCO, c2004.  General Collection  HG2463.G74 .S57 2004   
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  • How brands become icons : the principles of cultural branding / Douglas B. Holt Boston, Mass. : Harvard Business School Press, c2004  General Collection  HD69.B7 .H647 2004   
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  • How to catch the big idea : the strategies of the top-creatives / Ralf Langwost Erlangen [Germany] : Publicis Corp. Pub., 2004  General Collection  HD53 .L37 2004   
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  • How to sell more stuff : promotional marketing that really works / Steve Smith with Don E. Schultz. Chicago : Dearborn Trade Pub., c2005.  General Collection  HF5438.5 .S635 2005   
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  • How to set up your own small business / Max Fallek and Kris Solie-Johnson. Minneapolis, Minn. : American Institute of Small Business, c2003  General Collection  HD62.7 .F35 2003   
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  • The I hate corporate America : how big companies from McDonald's to Microsoft are destroying our way of life / edited by Clint Willis and Nate Hardcastle. New York, NY : Thunder's Mouth Press ; [Berkeley, Calif.] : Distributed by Publishers Group West, c2004.  General Collection  HF5387 .I3 2004   
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  • Imagining marketing : art, aesthetics, and the avant-garde / edited by Stephen Brown and Anthony Patterson London [England] ; New York : Routledge, 2000  General Collection  NX634 .I43 2000   
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  • Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust / Mark J. Epstein Westport, Conn. : Praeger, 2004  General Collection  HF5548.32 .E67 2004   
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  • India : a global studies handbook / Fritz Blackwell Santa Barbara, Calif. : ABC-CLIO, c2004  Reference Collection  DS407 .B63 2004   
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  • Industry and ethos : Scotland, 1832-1914 / Olive and Sydney Checkland. Edinburgh : Edinburgh University Press, 1989.  General Collection  DA815 .C44 1989  Gift Of: Dr. Fredrick Heath
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  • Innovation in technology alliance networks / Charmianne E.A.V. Lemmens. Cheltenham, UK ; Northampton, MA, USA : Edward Elgar, c2004.  General Collection  HD69.S8 .L46 2004   
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  • Innovation--the missing dimension / Richard K. Lester & Michael J. Piore Cambridge, Mass. : Harvard University Press, 2004  General Collection  HC110.T4 .L47 2004   
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  • Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker London [London] ; New York : Routledge, 2004  General Collection  HF5415.123 .K575 2004   
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  • Integrity selling for the 21st century : how to sell the way people want to buy / Ron Willingham. New York : Currency/Doubleday, 2003.  General Collection  HF5438.25 .W534 2003   
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  • Intercultural communication for business / Elizabeth A. Tuleja ; series editor, James S. O'Rourke, IV Mason, Ohio : Thomson South-Western, c2005  General Collection  P94.6 .T85 2005   
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  • Internet-based workplace communications : industry & academic applications / [edited by] Kirk St. Amant, Pavel Zemliansky Hershey, PA : Information Science Pub., c2005  General Collection  PE1479.B87 .I58 2005   
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  • An introduction to online company research : search strategies, case study, problems and data source evaluations / editor and contributor Chris Dobson. [Mason, OH] : Thomson/Texere, 2004.  Reference  ZA4460 .I67 2004   
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  • It pays to be paranoid : securing business success by preparing for the worst / Christopher Eiben. Chicago : Agate, c2005.  General Collection  HD61 .E38 2005   
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  • It's about time : couples and careers / edited by Phyllis Moen Ithaca, NY : ILR Press, c2003  General Collection  HD69.T54 .I87 2003   
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  • Late Beethoven : music, thought, imagination / Maynard Solomon. Berkeley : University of California Press, c2003.  General Collection  ML410.B4 .S655 2003   
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  • The leader's guide to lateral thinking skills : powerful problem-solving techniques to ignite your team's potential / Paul Sloane. London [England] ; Sterling, VA : Kogan Page, 2003.  General Collection  HD53 .S57 2003   
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  • Leadership unplugged : the new renaissance of value propositions / Jacqueline Moore and Steven Sonsino. Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.  General Collection  HD57.7 .M64 2003   
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  • Let them eat cake : marketing luxury to the masses-as well as the classes / Pamela N. Danziger Chicago, IL : Dearborn Trade Pub., c2005  General Collection  HF5415.32 .D357 2005   
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  • Leveraging the new human capital : adaptive strategies, results achieved, and stories of transformation / Sandra Burud and Marie Tumolo Palo Alto, Calif. : Davies-Black Pub., 2004  General Collection  HD4904.7 .B87 2004   
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  • Life is not complete without shopping : consumption culture in Singapore / Chua Beng Huat Singapore : Singapore University Press, National University of Singapore, c2003  General Collection  HD7054 .C47 2003   
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  • Local players in global games : the strategic constitution of a multinational corporation / Peer Hull Kristiansen and Jonathan Zeitlin. Oxford, [England] ; New York : Oxford University Press, 2005.  General Collection  HD69.I7 .K7 2005   
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  • Lost knowledge : confronting the threat of an aging workforce / David W. DeLong New York : Oxford University Press, 2004  General Collection  HD58.82 .D4 2004   
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  • The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland Oxford [England] ; New York : Oxford University Press, c2004  General Collection  HD69.B7 .R58 2004   
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  • Managing (e)business transformation : a global perspective / Ali Farhoomand. Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2005.  General Collection  HF5548.32 .F37 2005   
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  • Managing boundaries in organizations : multiple perspectives / edited by Neil Paulsen and Tor Hernes Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2003  General Collection  HD58.7 .M3713 2003   
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  • Managing virtual teams / Joe Willmore. London : Spiro, 2003.  General Collection  HD66 .W54 2003   
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  • Manners that sell : adding the polish that builds profits / Lydia Ramsey Savannah, GA : Longfellow Press, c2000  General Collection  HF5389 .R36 2000  Gift Of: Dr. Louis Russo
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  • Marketing and feminism : current issues and research / edited by Miriam Catterall, Pauline Maclaran, and Lorna Stevens London [England] ; New York : Routledge, 2000  General Collection  HF5415 .M2969 2000   
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  • Marketing high technology : an insider's view / William H. Davidow New York : Free Press ; London : Collier Macmillan, c1986  General Collection  HC79.H53 .D38 1986   
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  • Marketing problem solver / Cochrane Chase & Kenneth L. Barasch ; edited by Edmund van Deusen Radnor, Pa. : Chilton Book Co., c1977  General Collection  HF5415 .C4844 1977   
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  • Marketing the e-business / Lisa Harris and Charles Dennis London [England] ; New York : Routledge, 2002  General Collection  HF5415.1265 .H376 2002   
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  • Marketing to the mindset of boomers and their elders / Carol M. Morgan and Doran J. Levy. Saint Paul, MN : Attitudebase, c2002.  General Collection  HF5415.127 .M668 2002   
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  • The Marshall Fields / Axel Madsen New York : J. Wiley, c2002  General Collection  CT274.F54 .M33 2002   
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  • Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson Boston, Mass. : Harvard Business School Press, c2004  General Collection  HF5415.1 .N86 2004   
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  • Mastering global corporate governance / editor Ulrich Steger. Hoboken, N.J. : J. Wiley, c2004.  General Collection  HD2741 .M33 2004   
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  • Mastering global markets : strategies for today's trade globalist / Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath. Mason, OH : Thomson/Southwestern, c2004.  General Collection  HF1416 .C955 2004   
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  • Mastering the complex sale : how to compete and win when the stakes are high! / Jeff Thull. Hoboken, N.J. : J. Wiley & Sons, c2003.  General Collection  HF5438.25 .T525 2003   
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  • The Medici effect : breakthrough insights at the intersection of ideas, concepts, and cultures / Frans Johansson. Boston, Mass. : Harvard Business School Press, c2004.  General Collection  HC79.T4 .J625 2004   
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  • Military and political leaders & success : 55 top military and political leaders & how they achieved greatness : introduction by William J. O'Neil / Investor's Business Daily New York : McGraw-Hill, c2005  General Collection  U51 .M54 2005   
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  • The Millennials : Americans born 1977 to 1994 / by the New Strategist editors. Ithaca, N.Y. : New Strategist Publications, c2004  Reference  HQ796 .M4797 2004   
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  • Mining eBay web services : building applications with the eBay API / John Paul Mueller San Francisco, Calif. ; London : Sybex, c2004  General Collection  TK5105.88813 .M84 2004   
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  • More secrets of consulting : the consultant's tool kit / Gerald M. Weinberg. New York : Dorset Horse Pub., c2002.  General Collection  HD69.C6 .W448 2002   
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  • Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow / Alfred L. Schreiber, with Barry Lenson Lincolnwood, Ill. : NTC Business Books, c2001  General Collection  HF5415.127 .S37 2001   
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  • Multidisciplinary perspectives on aging / Lynn M. Tepper, Thomas M. Cassidy, editors New York : Springer Pub. Co., c2004  General Collection  RA564.8 .M84 2004   
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  • Naming rights deals [electronic resource] : a complete report on the financial, marketing and legal aspects of naming rights agreements / D. Todd Gruen, managing editor. Chicago, Ill. : Team Marketing Report, c2001, 2002.  General Collection  KF3989 .N35 2002   
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  • Negotiate this! : by caring, but not T-H-A-T much / Herb Cohen. New York : Warner Books, c2003.  General Collection  BF637.N4 .C545 2003   
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  • The network economy : strategy, structure and management / Ard-Pieter de Man Cheltenham [England] ; Northampton, MA : Edward Elgar Pub., c2004  General Collection  HD69.S8 .M323 2004   
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  • The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins London [England] : Financial Times Prentice Hall, 2003  General Collection  HD62.5 .M85 2003   
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  • New corporate governance : successful board management tools / Martin Hilb Berlin [Germany] ; New York : Springer, c2005  General Collection  HD2741 .H538 2005   
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  • New horizons in tourism : strange experiences and stranger practices / edited by Tej Vir Singh. Oxfordshire, UK ; Cambridge, MA : CABI Pub., c2004.  General Collection  G155.A1 .N429 2004   
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  • New movements in entrepreneurship / edited by Chris Steyaert and Daniel Hjorth ; in association with ESBRI Cheltenham [England] ; Northampton, MA : E. Elgar, c2003  General Collection  HB615 .N47 2003   
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  • The new strategic brand management : creating and sustaining brand equity long term / Jean Noël Kapferer. London, [England] ; Sterling, VA : Kogan Page, c2004.  General Collection  HD69.B7 .K37 2004   
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  • No logo [videorecording] : brands, globalization, resistance / producer/editor/camera, Kelly Garner. [Northampton, Mass.] : Media Education Foundation, c2003.  General Collection  HD2755.5 .N655 2003   
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  • The not-for-profit CEO : how to attain and retain the corner office / Walter P. Pidgeon New York : John Wiley, c2004  General Collection  HD62.6 .P535 2004   
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  • Older Americans : a changing market / by the New Strategist Editors. Ithaca, N.Y. : New Strategist Publications, c2004.  Reference  HQ1064.U5 .O43 2004   
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  • The Oxford handbook of innovation / edited by Jan Fagerberg, David Mowery and Richard Nelson Oxford [England] ; New York : Oxford University Press, 2005.  General Collection  HD53 .O94 2005   
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  • The Oxford handbook of organization theory / edited by Haridimos Tsoukas and Christian Knudsen Oxford [England] ; New York : Oxford University Press, 2003  General Collection  HD31 .O94 2003   
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  • Power sales writing / Sue Hershkowitz-Coore. New York : McGraw-Hill, c2003.  General Collection  HF5825 .H44 2003   
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  • The price of smoking / Frank A. Sloan ... [et al.] Cambridge, Mass. : MIT Press, c2004.  General Collection  HV5760 .P745 2004   
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  • Pricing for results / John Winkler New York, N.Y. : Facts on File, c1984  General Collection  HF5416.5 .W56 1984   
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  • Project rescue : avoiding a project management disaster / Sanjiv Purba, Joseph J. Zucchero New York : Osborne/McGraw-Hill, c2004  General Collection  HD69.P75 .P87 2004   
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  • The promise and peril of international trade / Jeff Colgan. Peterborough, Ont. ; Orchard Park, N.Y. : Broadview Press, c2005.  General Collection  HF1766 .C654 2005   
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  • Purple cow : transform your business by being remarkable / Seth Godin New York : Portfolio, 2003  General Collection  HF5415 .G578 2003   
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  • Qualitative research design : an interactive approach / Joseph A. Maxwell. Thousand Oaks, CA : Sage Publications, c2005.  General Collection  Q180.55.M4 .M39 2005   
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  • Quality health care : a guide to developing and using indicators / Robert C. Lloyd Sudbury, Mass. : Jones and Bartlett Publishers, c2004  General Collection  RA399.A1 .L567 2004   
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  • Racial and ethnic diversity : Asians, Blacks, Hispanics, Native Americans, and whites / by Cheryl Russell. Ithaca, N.Y. : New Strategist Publications, c2002.  Reference  E184.A1 .R78 2002   
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  • Representing consumers : voices, views, and visions / edited by Barbara B. Stern. London ; New York : Routledge, 1998.  General Collection  HF5415.32 .R47 1998   
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  • Restoring responsibility : ethics in government, business, and healthcare / Dennis F. Thompson. Cambridge, UK ; New York : Cambridge University Press, 2005.  General Collection  JA79 .T575 2005   
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  • Rethinking business to business marketing / Paul Sherlock ; foreword by Tom Peters New York : Free Press ; Toronto : Collier Macmillan Canada ; New York : Maxwell Macmillan International, c1991  General Collection  HF5415.13 .S52 1991   
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  • Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing / edited by John M.T. Balmer and Stephen A. Greyser London [England] ; New York : Routledge, 2003  General Collection  HD2731 .R48 2003   
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  • Revolutionize your customer experience / Colin Shaw New York, N.Y. : Palgrave Macmillan, 2005  General Collection  HF5415.5 .S533 2005   
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  • Romancing the market / [edited by] Stephen Brown, Anne Marie Doherty, and Bill Clarke London [England] ; New York : Routledge, 1998  General Collection  HF5411 .R66 1998   
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  • Sales force design for strategic advantage / Andris A. Zoltners, Prabhakant Sinha and Sally E. Lorimer. New York : Palgrave Macmillan, 2004.  General Collection  HF5438.4 .Z65 2004   
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  • Secrets of closing sales / Roy Alexander and Charles Roth New York : Portfolio, 2004  General Collection  HF5438.25 .A436 2004   
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  • Shared leadership : reframing the hows and whys of leadership / editors, Craig L. Pearce, Jay A. Conger. Thousand Oaks, Calif. : Sage Publications, c2003.  General Collection  HM1261 .S53 2003   
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  • Shop 'til you drop : consumer behavior and American culture / Arthur Asa Berger ; illustrations by the author Lanham, MD : Rowman & Littlefield, c2005  General Collection  HF5415.33.U6 .B47 2005   
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  • Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan Boston, Mass. : Harvard Business School Press, c2004  General Collection  HF5415.335 .B37 2004   
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  • The small business bible : everything you need to know to succeed in your small business / Steven D. Strauss Hoboken, N.J. : John Wiley & Sons, Inc., c2005  General Collection  HD62.7 .S875 2005   
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  • Speaking for profit and pleasure : making the platform work for you / William D. Thompson Boston [Mass.] : Allyn and Bacon, c1998  General Collection  PN4098 .T48 1998  Gift Of: Dr. Louis Russo
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  • Sport tourism destinations : issues, opportunities and analysis / edited by James Higham Oxford [England] ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2005  General Collection  G155.A1 .S66 2005   
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  • Statistical modeling and analysis for database marketing : effective techniques for mining big data / Bruce Ratner Boca Raton, Fla. : Chapman & Hall/CRC, c2003  General Collection  HF5415.126 .R38 2003   
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  • Statistics for people who (think they) hate statistics / Neil J. Salkind Thousand Oaks, Calif. : Sage Publications, c2004  General Collection  HA29 .S2365 2004   
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  • Storytelling in organizations : why storytelling is transforming 21st century organizations and management / John Seely Brown ... [et al] Burlington : Elsevier Butterworth-Heinemann, 2005.  General Collection  HD30.3 .S765 2005   
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  • Strategic copywriting : how to create effective advertising / Edd Applegate. Lanham, MD : Rowman & Littlefield, c2005.  General Collection  HF5825 .A66 2005   
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  • Strategic management of e-business / Stephen Chen. Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley, c2005.  General Collection  HF5548.32 .C473 2005   
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  • Strategies that win sales : best practices of the world's leading organizations / Mark Marone & Seleste Lunsford Chicago, IL : Dearborn Trade Pub., c2005  General Collection  HF5438.4 .M37 2005   
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  • Strauss's handbook of business information : a guide for librarians, students, and researchers / Rita W. Moss. Westport, CT : Libraries Unlimited, 2004.  Reference  HF1010.B1 .M67 2004   
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  • Sun Tzu and the art of business : six strategic principles for managers / Mark McNeilly. New York : Oxford University Press, 1996.  General Collection  HD30.28 .M3857 1996   
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  • Survival math for marketers / Peter C. Weiglin. Thousand Oaks, Calif. : Sage Publications, c2002.  General Collection  HF5415 .W364 2002   
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  • Swim with the dolphins : how women can succeed in corporate America on their own terms / Connie Glaser and Barbara Steinberg Smalley New York, NY : Warner Books, c1995  General Collection  HD6054.4.U6 .G58 1995   
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  • Teach your team to fish : using ancient wisdom for inspired teamwork / Laurie Beth Jones ; foreword by Ken Blanchard New York : Three Rivers Press c2002  General Collection  HD66 .J65 2002b   
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  • The team selling solution : creating and managing teams that win the complex sale / Steve Waterhouse. New York : McGraw-Hill, c2004.  General Collection  HF5438.4 .W38 2004   
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  • Think ahead : a memoir / John E. Swearingen [Columbia, S.C.] : University of South Carolina, c2004  General Collection  TN869.2.S94 .A3 2004  This title was received on South Carolina Government Document depository program at no charge
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  • Threshold entrepreneur : a new business venture simulation : team version / Philip H. Anderson, David A. Beveridge, Timothy W. Scott. Upper Saddle River, N.J. : Prentice Hall, c2000.  General Collection  HF5548.2 .A73116 2000  Gift Of: Dr. Gerald Perselay
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  • Top down : why hierarchies are here to stay and how to manage them more effectively / Harold J. Leavitt Boston [Mass.] : Harvard Business School Press, c2005  General Collection  HD31 .L354 2005   
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  • Understanding supply chains : concepts, critiques, and futures / edited by Steve New and Roy Westbrook Oxford [England] ; New York : Oxford University Press, 2004  General Collection  HD38.5 .U53 2004   
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  • Unhealthy health policy : a critical anthropological examination / edited by Arachu Castro and Merrill Singer. Walnut Creek, Calif. : AltaMira Press, c2004.  General Collection  RA441.5 .U556 2004   
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  • The unofficial guide to starting a small business / Marcia Layton Turner. Hoboken, NJ : Wiley Pub., c2004.  General Collection  HD62.5 .T873 2004   
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  • Up against the retail giants : targeting weakness, gaining an edge / A. Coskun Samli. Mason, OH : Thomson, c2004.  General Collection  HF5429 .S277 2004   
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  • The visionary package : using packaging to build effective brands / Herbert Meyers and Richard Gerstman Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2005  General Collection  HF5770 .M463 2004   
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  • Visual consumption / Jonathan E. Schroeder London [England] ; New York : Routledge, 2002  General Collection  HF5415.32 .S365 2002   
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  • A voice for nonprofits / Jeffrey M. Berry with David F. Arons. Washington, D.C. : Brookings Institution Press, c2003.  General Collection  HD2769.2.U6 .B47 2003   
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  • What entrepreneurs need to know about government : a guide to rules and regulations / Wesley B. Truitt. Westport, Conn. : Praeger Publishers, 2004.  General Collection  KF1600 .T78 2004   
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  • What Queen Esther knew : business strategies from a biblical sage / Connie Glaser & Barbara Smalley [Emmaus, Pa.?] : Rodale, c2003  General Collection  BV4596.B8 .G57 2003   
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  • When teams work best : 6,000 team members and leaders tell what it takes to succeed / Frank LaFasto, Carl E. Larson Thousand Oaks, Calif. : Sage Publications, c2001  General Collection  HD66 .L33 2001   
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  • The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman London [England] ; New York : Routledge, 2000  General Collection  HF5415.32 .W47 2000   
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  • Why smart executives fail : and what you can learn from their mistakes / Sydney Finkelstein. New York : Portfolio, 2004, c2003.  General Collection  HD38.2 .F56 2004   
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  • Will it fly? : how to know if your new business idea has wings-- before you take the leap / Thomas K. McKnight. London [England] ; New York : Financial Times Prentice Hall, c2004.  General Collection  HD62.5 .M395 2004   
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  • Working against odds : stories of disabled women's work lives / Mary Grimley Mason ; with a foreword by Rosemarie Garland-Thomson. Boston : Northeastern University Press, c2004.  General Collection  HV3021.W66 .M37 2004   
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  • Working women in America : split dreams / Sharlene Nagy Hesse-Biber, Gregg Lee Carter New York : Oxford University Press, 2005  General Collection  HD6095 .H474 2005   
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    Last Updated December 01, 2010