New Acquisitions & Gifts
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New Books, Videos, and Sound materials by Subject
fy2003-2004: July 1, 2003 - June 30, 2004

Mass Communication: Materials obtained with departmental, library-internal, replacement, reference, continuations funds, gift funds, and items given to the library. 

  • Above hallowed ground : a photographic record of September 11, 2001 / by photographers of the New York City Police Department ; edited by Christopher Sweet. New York, NY : Viking Studio, 2002.  Oversize   HV6432 .N47 2002   
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  • Ads, fads, and consumer culture : advertisings impact on American character and society / Arthur Asa Berger' Lanham, Md. : Rowman & Littlefield Pub., c2004  General Collection  HF5823 .B438 2004   
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  • Advertising in everyday life / Neil M. Alperstein. Cresskill, N.J. : Hampton Press, c2003.  General Collection  HF5823 .A754 2003   
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  • Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek New York : McGraw-Hill, c2004  Reference   HF5826.5 .S848 2004   
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  • Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer Armonk, N.Y. : M.E. Sharpe, c2004  General Collection  HF5826.5 .K45 2004   
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  • The alphabet soup of television program ratings : (Y-G-PG-V-S-D-14-FV-MA-7-L) / edited by Bradley S. Greenberg, with Lynn Rampoldi-Hnilo and Dana Mastro Cresskill, N.J. : Hampton Press, c2001  General Collection  PN1992.8.R3 .A44 2001   
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  • American decades primary sources / edited by Cynthia Rose. Detroit : Gale, c2004.  General Collection  E169.1 .A471977 2004   
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  • Announcing : broadcast communicating today / Carl Hausman ... [et al.] Belmont, CA : Wadsworth/Thompson Learning, c2004  General Collection  PN1990.9.A54 .A56 2004   
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  • Articulating life's memory : U.S. medical rhetoric about abortion in the nineteenth century / Nathan Stormer Lanham, Md. : Lexington Books, c2002  General Collection  HQ767.5.U5 .S767 2002   
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  • Audience economics : media institutions and the audience marketplace / Philip M. Napoli New York : Columbia University Press, c2003  General Collection  HF6146.T42 .N364 2003   
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  • Battle of symbols : global dynamics of advertising, entertainment and media / John Fraim. [Einsiedeln, Switzerland] : Daimon, c2003.  General Collection  E169.12 .F73 2003   
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  • The bear watches the dragon : Russia's perceptions of China and the evolution of Russian-Chinese relations since the eighteenth century / Alexander Lukin Armonk, N.Y. : M.E. Sharpe, c2003  General Collection  DK68.7.C5 .L85 2003   
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  • Beat the press / [Shirley Fulton and Al Guyant] Salt Lake City, Utah : American Book Business Press, c2002  General Collection  HD30.3 .F85 2002   
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  • Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III New York : McGraw-Hill, c2003  General Collection  HD69.B7 .P477 2003   
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  • Big lies : the right-wing propaganda machine and how it distorts the truth / Joe Conason. New York : Thomas Dunne Books, 2003  General Collection  E902 .C365 2003  Gift Of: Bob Gorman
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  • The bloody war, mate / John Mantle. Lancaster, Ohio : Lucky Press, c2003.  General Collection  PS3613.A58 .B57 2003   
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  • Boogaloo : the quintessence of American popular music / Arthur Kempton New York : Pantheon Books, c2003  General Collection  ML3479 .K46 2003   
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  • Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker San Francisco : Jossey-Bass, c2002  General Collection  HD69.B7 .D38 2002   
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  • Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi Schultz Mason, Ohio : Thomson/South-Western, 2004  General Collection  HF5415.15 .S38 2004   
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  • Brought to you by : postwar television advertising and the American dream / Lawrence R. Samuel Austin [Tex.] : University of Texas Press, 2001  General Collection  HF6146.T42 .S25 2001   
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  • Case studies in interpersonal communication : processes and problems / edited by Dawn O. Braithwaite and Julia T. Wood Belmont, Calif. : Wadsworth Pub. Co., c2000  General Collection  BF637.C45 .C367 2000   
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  • Censorship / Kate Burns, book editor San Diego, [Calif.] : Greenhaven Press, c2004  General Collection  Z658.U5 C392 2004   
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  • A century of American icons : 100 products and slogans from the 20th century consumer culture / edited by Mary Cross Westport, Conn. : Greenwood Press, c2002  General Collection  HF6161.B4 .C46 2002   
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  • Chinese communication studies : contexts and comparisons / edited by Xing Lu, Wenshan Jia, and D. Ray Heisey. Westport, CT : Ablex Pub., 2002.  General Collection  P94.65.C6 .C48 2002   
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  • Coloring the news : how crusading for diversity has corrupted American journalism / William McGowan San Francisco, Calif. : Encounter Books, c2001  General Collection  PN4888.M56 .M39 2001   
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  • Coloring the news : how political correctness has corrupted American journalism / William McGowan San Francisco, Calif. : Encounter Books, 2003, c2002  General Collection  PN4888.M56 .M39 2003   
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  • Communication and terrorism : public and media responses to 9/11 / edited by Bradley S. Greenberg Cresskill, N.J. : Hampton Press, c2002  General Collection  P96.T472 .U63 2002   
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  • Communication disorders in multicultural populations / Dolores E. Battle, with 20 contributing authors Boston : Butterworth-Heinemann, c2002  General Collection  RC423 .C6425 2002   
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  • The community of cinema : how cinema and spectacle transformed the American downtown / James Forsher Westport, Conn. : Praeger, c2003  General Collection  PN1995.9.S6 .F67 2003   
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  • Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives / edited by Bertrand Moingeon and Guillaume Soenen. London ; New York : Routledge, 2002.  General Collection  HD58.7 .C638 2002   
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  • Crime and law in media culture / Sheila Brown Buckingham [England] ; Philadelphia [PA] : Open University Press, 2003  General Collection  P96.C74 .B76 2003   
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  • Customer relationship management : organizational and technological perspectives / Federico Rajola Berlin [Germany] ; New York : Springer, c2003  General Collection  HF5415.5 .R34 2003   
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  • Destructive messages : how hate speech paves the way for harmful social movements / Alexander Tsesis New York : New York University Press, c2002  General Collection  P95.54 .T778 2002   
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  • Dispatches and dictators : Ralph Barnes for the Herald Tribune / by Barabara S. Mahoney Corvallis : Oregon State University Press, 2002  General Collection  PN4874.B326 .M34 2002   
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  • The electronic darkroom [videorecording] : the future of photography / Instructional Video ; produced, narrated and edited by Laurence Jankowski. Golden, CO : Instructional Video ; Venice, CA : TMW Media Group [distributor], 1999.  General Collection  TR267 .E45 1999   
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  • Eloquent images : word and image in the age of new media / edited by Mary E. Hocks and Michelle R. Kendrick Cambridge, Mass. : MIT Press, c2003  General Collection  P93.5 .E56 2003   
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  • The encyclopedia of American radio : an A-Z guide to radio from Jack Benny to Howard Stern / Ron Lackmann New York : Facts On File, c2000  Reference  PN1991.3.U6 .L29 2000   
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  • Encyclopedia of new media : an essential reference to communication and technology / Steve Jones, editor Thousand Oaks, CA : Sage Publications, c2003  Reference   QA76.575 .E5368 2003   
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  • Entangled evolutions : media and democratization in Eastern Europe / Peter Gross Washington, D.C. : Woodrow Wilson Center Press ; Baltimore [MD] : Johns Hopkins University Press, c2002  General Collection  P95.82.E852 .G76 2002   
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  • Enterprise marketing management : the new science of marketing / Dave Sutton and Tom Klein Hoboken, N.J. : J. Wiley & Sons, c2003  General Collection  HF5415.13 .S992 2003   
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  • Ethics in media communications : cases and controversies / Louis Alvin Day Belmont, CA : Wadsworth/Thomson Learning, c2003  General Collection  P94 .D39 2003   
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  • The evolution of new markets / P.A. Geroski Oxford [England] ; New York : Oxford University Press, 2003  General Collection  HF5415.153 .G466 2003   
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  • Film production technique : creating the accomplished image / Bruce Mamer Belmont, CA : Wadsworth/Thomson Learning, c2003  General Collection  PN1995.9.P7 .M278 2003   
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  • From angels to aliens : teenagers, the media, and the supernatural / Lynn Schofield Clark New York : Oxford University Press, 2003  General Collection  BL2527.S68 .C57 2003   
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  • Gendering talk / Robert Hopper East Lansing [MI] : Michigan State University Press, c2003  General Collection  HQ1075 .H67 2003   
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  • The generation of trust : public confidence in the U.S. military since Vietnam / David C. King and Zachary Karabell. Washington, D.C. : AEI Press, 2003  General Collection  UA23 .K4819 2003   
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  • Global communication / edited by Yahya R. Kamalipour. Belmont, CA : Wadsworth / Thomson Learning, c2002.  General Collection  P96.I5 .G53 2002   
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  • Global media spectacle : news war over Hong Kong / Chin-Chuan Lee ... [et al.] Albany, NY : State University of New York Press, c2002  General Collection  PN4781 .G56 2002   
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  • The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh, Dejan Ver?i? Mahwah, N.J. : Lawrence Erlbaum, 2003  General Collection  HM1221 .G57 2003   
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  • Handbook of visual analysis / edited by Theo Van Leeuwen and Carey Jewitt London [England] ; Thousand Oaks [Calif.] : SAGE, 2001  General Collection  P93.5 .H36 2001   
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  • Here but not here : a love story / Lillian Ross Washington, D.C. : Counterpoint, 2001  General Collection  PN4874.R62 .A3 2001   
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  • The history of radio / Joanne Mattern. Berkeley Heights, NJ : Enslow, c2002  Juvenile Nonfiction  384.54 M435h   
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  • How to read superhero comics and why / Geoff Klock New York : Continuum, 2002  General Collection  PN6725 .K59 2002   
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  • IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz New York : McGraw-Hill, c2004  General Collection  HF5415 .S3595 2004   
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  • In search of boundaries : communication, nation-states, and cultural identities / edited by Joseph M. Chan and Bryce T. McIntyre Westport, Conn. : Ablex, 2002  General Collection  HM1206 .I5 2002   
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  • Journalism and mass communication in Africa : Cameroon / edited by Festus Eribo and Enoh Tanjong. Lanham : Lexington Books, c2002.  General Collection  P92.C17 .J68 2002   
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  • Kid stuff : marketing sex and violence to America's children / edited by Diane Ravitch & Joseph P. Viteritti Baltimore [Md.] : Johns Hopkins University Press, 2003  General Collection  HN90.V5 .K5 2003   
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  • The last good time : Skinny D'Amato, the notorious 500 Club, and the rise and fall of Atlantic City / Jonathan Van Meter New York : Crown Publishers, c2003  General Collection  F144.A8 .V36 2003   
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  • Mad Ave : award-winning advertising of the 20th century / Art Directors Club ; edited by Jackie Merri Meyer New York : Universe Pub. : Distributed to the U.S. trade by St. Martin's Press, 2000  General Collection  HF5813.U6 .M23 2000   
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  • Marketing convergence : how the leading companies are profiting from integrating online and offline marketing strategies / Susan K. Jones, Ted Spiegel Mason, OH : South-Western, 2003  General Collection  HF5415 .J66 2003   
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  • Mass media and drug prevention : classic and contemporary theories and research / edited by William D. Crano, Michael Burgoon Mahwah, N.J. : L. Erlbaum, 2002  General Collection  HV5825 .M254 2002   
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  • Media and identity in contemporary Europe : consequences of global convergence / Richard Collins Bristol [England] ; Portland, OR : Intellect, 2002  General Collection  P92.E9 .C65 2002   
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  • Media competition and coexistence : the theory of the niche / John W. Dimmick Mahwah, N.J. : L. Erlbaum Associates, 2003  General Collection  P96.E25 .D56 2003   
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  • Media debates : great issues for the digital age / Everette E. Dennis, John C. Merrill. Belmont, CA : Wadsworth/Thomson Learning, c2002.  General Collection  P92.U5 .D445 2002   
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  • The media in America : a history / editor, Wm. David Sloan Northport, AL : Vision Press, c2002  General Collection  P92.U5 .M425 2002   
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  • Media in China : consumption, content and crisis / edited by Stephanie Hemelryk Donald, Michael Keane and Yin Hong London [England] ; New York : Routledge Curzon, 2002  General Collection  P92.C5 .M43 2002   
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  • Media interrupted [videorecording] : the dissection of media in American culture / Cambridge Educational, Radish Creative Group ; director, Amy S. Weber ; producer, Gayle Friedman ; writers, Gayle Friedman, Amy S. Weber. Monmouth, Jct [i.e.Junction], NJ : Cambridge Educational, c2002.  General Collection  P94.65.U6 .M43 2002   
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  • Media violence / Louise I. Gerdes, book editor San Diego, Calif. : Greenhaven Press, c2004  General Collection  P96.V5 .M428 2004   
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  • Media worlds : anthropology on new terrain / edited by Faye D. Ginsburg, Lila Abu-Lughod, and Brian Larkin Berkeley [CA] : University of California Press, c2002  General Collection  P94.6 .M426 2002   
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  • Monochrome memories : nostalgia and style in retro America / Paul Grainge Westport, Conn. : Praeger, 2002  General Collection  E169.12 .G68 2002   
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  • My own country : a doctors story / Abraham Verghese' New York : Vintage Books, 1995  General Collection  RA644.A25 .V47 1995   
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  • New media for the new millennium : federal and state executive press aides and ambition theory / William C. Spragens Lanham, MD : University Press of America, c2003  General Collection  JK554 .S67 2003   
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  • new pot of gold : Hollywood under the electronic rainbow, 1980-1989 / Stephen Prince New York : C. Scribners, c2000'  Reference  PN1993.5.U6 H55 1990 Vol. 10  This title came on the standing order for: History of the American Cinema
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  • The news twisters /cEdith Efron Los Angeles : Nash Pub., c1971  General Collection  PN4888.T4 .E3 1971   
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  • News writing and reporting for today's media / Bruce D. Itule, Douglas A. Anderson Boston [MA] : McGraw-Hill, c2003  General Collection  PN4781 .I78 2003   
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  • Newspaper feature writing / Len Granato Sydney, NSW : University of New South Wales Press in association with Deakin University Press, 2002  General Collection  PN4784.F37 .G73 2002   
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  • No foreign bones in China : memoirs of imperialism and its ending / Peter Stursberg Edmonton [Alberta] : University of Alberta Press, c2002  General Collection  PN4913.S79 .A3 2002   
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  • Nutrition and health advertising : evidence from food advertising, 1977-1997 / Pauline M. Ippolito, Janis K. Pappalardo New York : Novinka Books, c2003  General Collection  HF6161.F616 .I57 2003   
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  • On the road with Hillary : a behind-the scenes look at the journey from Arkansas to the U.S. Senate / Patrick S. Halley New York : Viking, 2002  General Collection  E887.C55 .H35 2002   
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  • On writing / Eudora Welty ; introduction by Richard Bausch New York : Modern Library, 2002  General Collection  PN3355 .W375 2002   
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  • Picturing extraterrestrials : alien images in modern culture / John F. Moffit Amherst, N.Y. : Prometheus Books, 2003  General Collection  BF2050 .M64 2003   
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  • Press here! : how to develop good relationships with journalists and achieve positive editorial publicity / Annie Gurton London [England] : Prentice Hall, 2001  General Collection  HM1226 .G87 2001   
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  • Prime time animation : television animation and American culture / edited by Carol A. Stabile and Mark Harrison. London ; New York : Routledge, 2003.  General Collection  PN1992.8.A59 .P75 2003   
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  • "Privacyvrijheid". English; Privacy and the information age / Serge Gutwirth ; translated by Raf Casert Lanham, Md. : Rowman & Littlefield Publishers, c2002.  General Collection  K3263 .G8813 2002   
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  • Profiling machines : mapping the personal information economy / Greg Elmer Cambridge, Mass. : MIT Press, c2004  General Collection  HF5415.32 .E488 2004   
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  • Propaganda and the ethics of persuasion / Randal Marlin Santa Barbara, Calif. : ABC-CLIO, c2003  General Collection  HM1231 .C85 2003  Gift of the Friends of Dacus Library Donated by Jean K. Plowden in Honor of Nelle Player 2003-2004
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  • Public broadcasting and the public interest / Michael P. McCauley ... [et al], editors Armonk, N.Y. : M.E. Sharpe, c2003  General Collection  HE8700.8 .P824 2003   
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  • Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Röemmele London [England] ; Thousands Oaks [CA] : SAGE, 2002  General Collection  JF2112.A4 .P83 2002   
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  • Race man : the rise and fall of the fighting editor, John Mitchell, Jr. / Ann Field Alexander Charlottesville [VA] : University of Virginia Press, 2002  General Collection  E185.97.M64 .A44 2002   
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  • Reality TV / Karen Balkin, book editor San Diego, Calif. : Greenhaven Press, 2004  General Collection  PN1992.8.R43 .R44 2004   
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  • Resumes for advertising careers ; with sample cover letters/ the editors of VGM Career Books Chicago, IL : VGM Career Books, c2003  Reference  HF5383 .R43 2003   
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  • Resumes for communications careers / the editors of VGM Career Books Chicago : VGM Career Books, c2003  Reference  P91.6 .R4 2003   
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  • The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2003  General Collection  HF5415.13 .R454 2003   
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  • Saying yes : in defense of drug use / Jacob Sullum New York : J.P. Tarcher/Putnam, c2003  General Collection  HV5825 .S845 2003   
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  • Scandal proof : do ethics laws make government ethical? / G. Calvin Mackenzie with Michael Hafken Washington, D.C. : Brookings Institution Press, c2002  General Collection  JK468.E7 .M33 2002   
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  • Searching for a demon : the media construction of the militia movement / Steven M. Chermak Boston [Mass.] : Northeastern University Press, c2002  General Collection  P96.M542 .U543 2002   
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  • Self-exposure : human-interest journalism and the emergence of celebrity in America, 1890-1940 / Charles L. Ponce de Leon Chapel Hill [N.C.] : University of North Carolina Press, c2002  General Collection  PN4888.S46 .P66 2002   
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  • Sex, religion, media / edited by Dane S. Claussen. Lanham, Md. : Rowman & Littlefield, c2002.  General Collection  P94 .S49 2002   
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  • Shaded lives : African-American women and television / Beretta E. Smith-Shomade New Brunswick, N.J. : Rutgers University Press, c2002  General Collection  PN1992.8.A34 .S64 2002   
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  • Spin sisters : how the women of the media sell unhappiness-- and liberalism-- to the women of America / Myrna Blyth New York : St. Martins Press, 2004'  General Collection  PN4879 .B58 2004   
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  • Starving to death on $200 million : the short, absurd life of The industry standard / James Ledbetter New York : PublicAffairs, c2003  General Collection  HD9696.8.A1 .I5335 2003   
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  • Storytelling in film and television / Kristin Thompson Cambridge, Mass. : Harvard University Press, 2003  General Collection  PN1992.7 .T47 2003   
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  • Strategic marketing : in the customer driven organization / Frank Bradley Chicester, West Sussex, England ; Hoboken, NJ : J. Wiley, c2003  General Collection  HF5415.15 .B66 2003   
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  • Successful television writing / Lee Goldberg, William Rabkin Hoboken, N.J. : Wiley, c2003  General Collection  PN1992.7 .G625 2003   
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  • Telecommunications : issues in focus / Agnes S. Corwall, ed New York : Nova Science Publishers, c2002  General Collection  HE7631 .T45 2002   
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  • "They're here--" : Invasion of the body snatchers : a tribute / edited by Kevin McCarthy and Ed Gorman New York : Berkley Boulevard Books, 1999  General Collection  PN1997.I519 .T54 1999  Gift Of: Bob Gorman
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  • This just in : what I couldn't tell you on TV / Bob Schieffer New York : G.P. Putnam's Sons, c2003  General Collection  PN4874.S32 .A3 2003   
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  • Transforming the screen, 1950-1959 / Peter Lev. New York : Charles Scribner's Sons, 2003. Came on standing order "History of the American cinema"  Reference   PN1993.5.U6 .H55 1990 Vol. 7   
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  • Understanding media economics / Gillian Doyle London {england] ; Thousand Oaks, CA : SAGE, 2002  General Collection  P96.E25 .D68 2002   
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  • Understanding media semiotics / Marcel Danesi London [England] : Arnold ; New York : Oxford University Press, 2002  General Collection  P96.S43 .D36 2002   
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  • Up close and personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.] London : Kogan Page, 2003.  General Collection  HF5415.55 .G36 2003   
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  • Up from invisibility : lesbians, gay men, and the media in America / Larry Gross. New York : Columbia University Press, c2001  General Collection  P94.5.G38 .G76 2001   
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  • The values and craft of American journalism : essays from the Poynter Institute / edited by Roy Peter Clark and Cole C. Campbell Gainesville, FL : University Press of Florida, c2002  General Collection  PN4853 .V35 2002   
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  • VideoTec [videorecording] / a presentation of Films for the Humanities & Sciences ; directed by Chris Wensley ... [et al.] ; written and produced by Mik Parsons. Princeton, NJ : Films for the Humanities & Sciences, [1997-2002].  General Collection  PN1992.94 .V53 2002   
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  • Violence in film and television / James D. Torr, book editor San Diego, CA : Greenhaven Press, c2002  General Collection  PN1995.9.V5 .V565 2002   
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  • The Wal-Mart decade : how a generation of leaders turned Sam Walton's legacy into the world's number one company / Robert Slater New York : Portfolio, 2003  General Collection  HF5465.U64 .W357 2003   
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  • The war correspondent / Greg McLaughlin London [England] ; Sterling, Va. : Pluto Press, c2002  General Collection  PN4784.W37 .M39 2002   
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  • War in the media age / A. Trevor Thrall Cresskill, N.J. : Hampton Press, c2000  General Collection  P96.W352 .U558 2000   
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  • War on Iraq : what team Bush doesn't want you to know / William Rivers Pitt with Scott Ritter New York : Context Books, c2002  General Collection  U793 .R58 2002  Gift Of: Bob Gorman
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  • Weapons of mass deception : the uses of propaganda in Bush's war on Iraq / Sheldon Rampton and John Stauber New York : Jeremy P. Tarcher/Penguin, c2003  General Collection  DS79.76 .R36 2003  Gift Of: Bob Gorman
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  • Where the suckers moon : an advertising story / Randall Rothenberg. New York : Knopf : Distributed by Random House, 1994 (1995 printing).  General Collection  HF5813.U6 .R57 1994   
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  • The World Wide Web : a mass communication perspective / Barbara K. Kaye, Norman J. Medoff New York : McGraw Hill, 2001  General Collection  TK5105.888 .K393 2001   
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  • Wrestling with manhood [videorecording] : boys, bullying and battering / written & directed by Sut Jhally ; producer, Ronit Ridberg. Northampton, MA : Media Education Foundation, c2002.  General Collection  GV1196.4.S63 .W74 2002   
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  • Writing for scholarly publication : behind the scenes in language education / edited by Christine Pearson Casanave, Stephanie Vandrick Mahwah, N.J. : L. Erlbaum Associates, 2003  General Collection  PE1128.A2 .W758 2003   
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  • Writing.com : creative Internet strategies to advance your writing career / Moira Anderson Allen New York : Allworth Press, c2003  General Collection  PN142.5 .A53 2003   
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    Last Updated December 01, 2010