In order to write a thoughtful, audience appropriate final report for your project, you need to consider the multiple audiences who will read the report or provide input. (In the real world, I would not be one of your audiences for the final document, nor would President Mahony or a board member be likely readers). In memorandum format provide an analysis of the three audiences with which your project deals to insure that you include appropriate information that the person/group will need to have in order to move forward with your recommendation.  

·         Primary: the person or group who can approve or reject your project

·         Secondary: the person or group who would implement the project if it were approved

·         Tertiary: the group(s) who will benefit

Use a descriptive subject line. Then introduce what the document is and why I have it (remind me what your project is to orient me). Use the headings above to label each body section to allow a reader to skim to the section(s) of interest. No heading should be used for the introductory material.

1.       First section: Primary Audience (decision-maker)

a.       Paragraph 1: Give the facts you know about this audience. For example, explain who the audience is. What is his or her job? What keeps this person busy? What is his or her work environment like? What is the person or group's scope of authority and responsibility?

b.      Paragraph 2: Describe how your knowledge of this audience impacts what you will include in the final project. How concise do you need to be? What evidence do you need to include that will convince this audience to approve your project?

2.      Second section: Secondary Audience (implementer):

a.       Paragraph 1: Give the facts you know about this audience. For example, explain who the audience is. What is his or her job? How busy is the person? What is his or her work environment like? What is the person or group's scope of authority and responsibility?

b.      Paragraph 2: Describe how your knowledge of this audience impacts what you will include in the final project. How concise do you need to be? What evidence do you need to include that will convince this audience to approve your project?

3.     Third section: Tertiary Audience (recipients or beneficiaries, least influential):

a.       Although this audience will not read the report, you will include information you obtained through surveys in the final report.

b.      Paragraph 1: Give the facts you know about this audience. Explain who the audience is and how the group will benefit should your project be feasible.

c.       Paragraph 2: Explain how you will use what you know about the tertiary audience to influence the primary and secondary audiences.

Important note: You must write two paragraphs for each audience as explained above. You will earn an automatic D if you fail to provide two paragraphs about all three audiences.