THE
PURPOSE OF THIS ASSIGNMENT
Aristotle taught us that rhetoric consists, in a particular
circumstance for a particular audience, of discovering the appropriate means of
communication. That principle allows us to analyze texts from a rhetorical
perspective, dissecting how the various rhetorical elements of the text work to
achieve the author's purpose with the intended audience. We're going to apply
that principle to our next assignment. As with most of the assignments in this class,
this one has more than one purpose.
WHAT TO DO
Using at least four
different search engines (e.g. Google, Yahoo!, MSN, or
others of your choice), attempt to find several student-produced electronic
publications or journals on the web. I'm not looking for student newspapers
here, but for literary magazines, non-fiction journals, opinion journals,
etc. As you search, note how each search engine produces results. Do you
need to use different search terms? Do search terms need to be in quotes? as
strings? in Boolean query language? Why do different search engines return
different results? How does their spidering work?
Here is our master list of websites to choose from:
The Harvard Advocate: http://www.theharvardadvocate.com/
Ampersand: http://www.webster.edu/studlife/ampersand/about.html
Rhetorical Design
Who is the primary audience for the site? Is there a secondary audience?
What is the main purpose of the site (e.g., to inform, educate, persuade, and/or entertain)? Are there multiple purposes?
What is the context for the site? That is, what is the mission of the organization sponsoring the site?
What overall metaphor informs the design of the site? Does it seem to work for the audience?
Discuss the navigation structure. Are the navigation aids clear?
Does the site include basic document elements? I'm referring to the Who-What-When-Where issues listed in Lynch and Horton. Are they helpful?
Is the interface design simple, consistent, and functional?
Does the interface provide sufficient feedback and dialog?
Does the site organize information effectively and logically?
What structures does it employ (e.g., sequences, grids, hierarchies, webs)?
Does the chunking strategy aid navigation and use?
Comment on the home (main) page. What design strategies are used here? Do they seem to work for the audience?
Does the site rely on tables of contents, indexes, site maps, "what's new" pages, search features, or FAQ pages? Are additional features such as these needed to clarify the overall site design?
Does the site accommodate disabled users?
Analyze the layout of pages. Can you discern a grid or grids that structure the pages in the site?
Do the pages reveal a strong, consistent visual hierarchy?
What page elements do the designers rely on (e.g., tables, headers and footers)? Are there missing elements that could be useful to the audience?
Does the site employ frames? If so, comment on the issues of flexibility, functionality, interactivity, and aesthetics as discussed by Lynch and Horton.
Discuss the characteristics of the type used on the Web site. Is it effective? Why or why not?
Be sure to cover legibility, alignment, white space, and emphasis markers.
Analyze the writing style on the Web site. How would you characterize it?
Is the prose organized for protocols of reading on the Web (e.g., skimming and scanning)?
Does the site use titles and subtitles (as all technical communication should)?
In what ways are links integrated with prose?
Graphics
Analyze the graphics on the site. What types of graphics are used?
Do the graphics have clear rhetorical purposes, or are they just ornamental?
Do the graphics load quickly?
Multimedia
Does the site use audio, video, or animation? If so, are these elements used effectively? What rhetorical purposes do they serve?
How well do these elements perform on your machine? That is, do they load quickly? Did you have to install software to look at them?
What did you like best about the site?
What did you like least about the site
Given your
experiences on the Web, how would you rate the site? Excellent? Average?
Poor?
Source:
http://www.personal.psu.edu/users/j/a/jan179/AssignmentFive.rtf
TO TURN
THIS IN
Post a link to your analysis
from your central class webpage
on our class Ning site
before
noon on Sept. 22 so that people have a chance to at least "surf" your page
before class time. (Earlier announcements will of course be gratefully
welcomed!)