Common Argument Organizations

Name

Toulmin

Rogerian

Classical

Audience

Neutral to Receptive

Neutral to Hostile

Mixed

Assumptions

no need to rebut

can place thesis (central claim) at beginning (deductive strategy) or at end (inductive strategy)

must start from common ground

must withhold arguer’s own opposing viewpoint as long as possible

must show respect for audience’s viewpoint

should try to lead to reasonable compromise

believes that power of logic can overcome objections

relies a great deal on facts

uses one (or more) of four formal rebuttal strategies

ends with call to support the arguer’s position

Order

some flexibility to order

fixed order

fixed order

Common Parts

Attention getter

Central claim

Supporting claims with evidence

Powerful conclusion

Common ground

Respectful statement of audience’s viewpoint

Careful exploration of why that viewpoint may have limitations

Finally state’s arguer’s viewpoint and suggests compromise position

Introduction/Narration

Confirmation (thesis and support)

Rebuttal

Strong conclusion

Persuasive Strategies

Relies on ethos (character) and logos (facts and logic)

Topics usually involve strong belief or emotion, so arguer must be aware of pathos (emotion)

Relies most strongly on logos (facts, logic, those things which can be proven or demonstrated)