My audience will be (circle one)
* receptive

to my plans.

Based on that knowledge, I will make the following adjustments to the content and organization of my report:
1. Use direct approach but very respectful tone
2. Show facts and figures (including price quotes in an appendix) to support the training program.
3. Use about 3 pieces of graphic information but not too showy.

My audience's biggest concerns about this subject are (list):
1. What the training program will cost--downsizing has left us very "bottom-line" oriented.

For each concern, list at least one specific strategy you will use in your report.
1. Present a budget explaining the training costs and an estimate of what our competitors are spending on comparable programs.
2. Cite surveys showing how much time is wasted with our old paper method, and quotations from customers about their frustrations with lost orders, etc.
3. Show examples of other small businesses who have used similar programs successfully and cite interview from Mike Hanly, Ourco president, in Wall St. Journal about need to improve technological skills.

To what kinds of persuasion (e.g. logic, graphics, research, statistics, quotes, market analyses) does your audience react positively?
1. They're both engineers: like logic, numbers, statistics.
2. Both are "old-timers" and know respected figures in the field.

3. Both are wary of "marketing" and "fads" in training.

List examples of these kinds of persuasion that you will include in your report.

1. Budget, schedule for training, suggested priorities for which employees get trained when.
2. Cite Ourco president, president of Int'l. Machinery Dealers Association, and key customers.
3. Show what our competitors (esp. Acme, DeLux) are doing to improve their training.

Are there strategies, issues, or methods that you know won't work with this audience?
1. Making the report "artsy" or "pretty" .

2. Using too much reliance on marketing trends or public relations.
3. Using business-school jargon-anything sounding like a "fad".

How will this knowledge affect the content of your report?
1. Use simple graphics, not too much color, no artistic cover page.
2. Rely on what our industry and customers say, not just on article in Training and Development.
3. Try to keep language plain, simple, and active. Reggie really hates passive voice!