Execution

It’s how well you do it that counts….

Grammar

• Necessary for understanding
• Governs interpretationGrammar
• Shows you have respect for language and for communication

Mechanics

• Prevent misunderstanding
• Build goodwill
• Save money

Conventions of Language

• Improve or weaken audience’s perception of you
• Improve or weaken audience’s perception of your organization
• Either improve or hinder the communication of your message

So when and how do you edit?

• Once content is done and lard is cut
• Using all your skills
• Using whatever tools are available (if they’re reliable)
• After short-term memory has cleared