Audience Analysis Grid
due 3/22
My audiences for the big report are (name the primary and secondary audiences):
| My audience will be (circle one) *receptive *neutral *hostile to my plans. |
Based on that knowledge, I will make the following adjustments to the content and organization of my report: |
| My audience’s biggest concerns about this subject are
(list) 1. 2. 3. |
For each concern, list at least one specific strategy you will use in your report. |
| To what kinds of persuasion (e.g. logic, graphics, research, statistics, quotes, market analyses) does your audience react positively? | List examples of these kinds of persuasion that you will include in your report. |
| Are there strategies, issues, or methods that you know won’t work with this audience? | How will this knowledge affect the content of your report? |