Name __________________________________          Highlight this text and copy it into your word processor.

Audience Analysis Grid

My audiences for the big report are (name the primary and secondary audiences):

Primary (the first person to act on my recommendations): Secondary (the person or people to whom the primary audience goes for authorization):
Planned Approach: (State direct or indirect)
 
My audience will be (circle one)

*receptive

*neutral

*hostile

to my plans.

 Based on that knowledge, I will make the following adjustments to the content and organization of my report:
My audience’s biggest concerns about this subject are (list)

1.

2.

3.

 For each concern, list at least one specific strategy you will use in your report.
To what kinds of persuasion (e.g. logic, graphics, research, statistics, quotes, market analyses) does your audience react positively?

 

 

 

 

 List specific examples of these kinds of persuasion that you will include in your report.
Are there strategies, issues, or methods that you know won’t work with this audience?

 

 

 

 

 How will this knowledge affect the content of your report?