Social & Behavioral Research Laboratory

Offering survey research expertise and a fully automated survey research center with CATI* capability maintaining an emphasis on student learning and community service.

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(* Computer Aided Telephone Interviewing)

Mission

The mission of the SBRL is threefold: teaching, research, and service.

The SBRL offers students a learning-centered environment as they discover the nuances and practical realities of research in ways that traditional classroom instruction could never teach them.  SBRL resources are also made available for course research and individual student research on an “as needed” basis.   Additionally, the lab serves as a research platform for university faculty members, especially those in the social and behavioral sciences, by providing facilities and expertise for survey-based and experimental research projects.  One recent poll included a series of questions designed to tap perceptions of risk for cancer as this relates to media exposure for a book being written by two Winthrop faculty members. 

The service component may be conceived of as primarily focusing on four general areas: university, community, region, and state.  The SBRL is committed to university service as a pedagogical tool for the teaching of students in the social and behavioral sciences as well as an avenue for resource needs assessments and other university projects. Undergraduate and graduate students have the opportunity to gain first hand experience in the design, execution, and analysis of survey-based and experimental research.  Students may also use the facilities for undergraduate honor’s thesis research as well for master’s research. 

The second and third areas of service are community and region, respectively.  These areas of service include local and regional economic development studies and studies of resource allocation.  Recent "Town & Gown,"  Economic Development, and Social & Racial Issues surveys are a small scale example of how the lab serves the community.  In addition to helping the university become aware of the attitudes of Rock Hill residents about our university, such surveys also offer suggestions of how our university, as well as public officials, might better serve the needs of the community.  The Economic Development study, for example, went further by probing public opinion regarding how the city of Rock Hill distributes its limited resources.   

The SBRL is dedicated to serving the community.  Data from SBRL surveys have been made available to the Rock Hill City Council, the York County Council, the Rock Hill Economic Development Corporation, Rock Hill School District 3, the Rock Hill Chapter of the NAACP, the Rock Hill Human Relations Committee, and the Rock Hill Taskforce on the Martin Luther King, Jr. Holiday.

The fourth area involves service to the state.  While fulfilling needs in this area will likely be more of a long-term goal, it is not difficult to envision avenues of service.  Examples might include analyses of statewide aging and senior-service needs, studies of judicial equity and gender fairness, and public safety needs assessments.   

Naturally, many of the avenues for service afford unique research opportunities for Winthrop students and faculty.  Learning opportunities such as this that leap “from the page to the practical” offer students a wealth of knowledge that they would otherwise miss. 

For more information on the Social & Behavioral Research Lab, please contact SBRL Director, Dr. Scott H. Huffmon
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