WRITTEN COMMUNICATIONS RUBRIC
For use in the CBA – BSBA & MBA
|
EXCEPTIONAL
Substantially exceeds requirements
|
SUPERIOR
Exceeds
requirements |
COMMENDABLE
Meets
requirements |
RUDIMENTARY
Partially
meets requirements |
MINIMAL
Does not
meet requirements |
|
|||||
Scoring |
5 |
4 |
3 |
2 |
1 |
Thesis |
Clear and
insightful |
Clear and
original |
Clear |
Vague or implied |
Either not
apparent or contradictory |
Organization |
Organizational
strategy creates a persuasive logical flow |
Organizational
strategy contributes to understanding |
Appropriate but
unevenly developed; some loose logic |
Inappropriate
and/or inconsistent |
No
organizational strategy is evident |
Ideas
Evidence
Analysis |
Cogent ideas, compelling
evidence, & convincing interpretation |
Specific ideas,
sufficient evidence, and clear interpretation |
Some specificity
of ideas, some evidence of varying quality, and some successful
efforts to interpret |
Generalizations,
poor or absent evidence, minimal interpretation |
Simplistic,
underdeveloped, and irrelevant |
Audience |
Consistently and
skillfully anticipates Readers’ needs |
Meets readers’
needs with some skill but is not as consistently successful |
Communicates
content clearly but without extra attention to the readers’ needs |
Demonstrates
little awareness of readers’ needs |
Demonstrates no
awareness of audience |