My Bordo Summary

1. We now look at men's bodies in the voyeuristic way we have long looked at women's bodies.

2. This shift is largely because of Calvin Klein's engagement in "gay male aesthetics" and his gift for dual marketing.

3. Now gender is more than "men act, and women appear"; the male body is portrayed in masculine AND feminine ways.

4. Dual marketing targets gays and straights alike.

5. But masculinity and femininity have not always been defined as they now are--there has been a historical evolution.

6. Bordo's subject--cultural codes, gaze, beauty, consumerism--has implications and consequences for our physical and psychological health.