In Class Writing Assignment 2
- Write at least one page (≈ 250 words).
- Write clearly!
- Grade based on clarity of argument.
- Correctly using ethical theories or critical thinking skills discussed in
earlier classes is a great way to strengthen your argument.
Review of Information from Class
- Double Click gathers data from cookies from banners placed on a large number of web sites
- Double Click can cross-reference data to build profiles of individual users
- In 1999, DC announced that it planned to purchase Abacus Direct for $1,700,000,000.
- Abacus is a consumer database company containing the names, addresses, phone numbers, email addresses, etc of 90% of American Households.
Should the Federal Trade Commission have
allowed DoubleClick.com to purchase Abacus Inc.?
Why or why not?