In Class Writing Assignment 2

Write at least one page (≈ 250 words).
Write clearly!
Grade based on clarity of argument.
Correctly using ethical theories or critical thinking skills discussed in earlier classes is a great way to strengthen your argument.

Review of Information from Class

Double Click gathers data from cookies from banners placed on a large number of web sites
Double Click can cross-reference data to build profiles of individual users
In 1999, Double Click announced that its purchase of Abacus Direct for $1,700,000,000.
- Abacus is a consumer database company containing the names, addresses, phone numbers, email addresses, etc of 90% of American Households.
Google completed its purchase of Double Click in March 2008 for $3,100,000,000.